{"id":23634,"date":"2024-04-22T10:35:00","date_gmt":"2024-04-22T10:35:00","guid":{"rendered":"https:\/\/muse.international\/?p=23634"},"modified":"2024-04-25T04:56:33","modified_gmt":"2024-04-25T04:56:33","slug":"wild-rift-roars-celebrating-two-years-with-fans-in-a-social-media-symphony","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/wild-rift-roars-celebrating-two-years-with-fans-in-a-social-media-symphony\/","title":{"rendered":"Wild Rift Roars: Celebrating Two Years with Fans in a Social Media Symphony"},"content":{"rendered":"\n

A Global Campaign for League of Legends: Wild Rift’s 2nd Anniversary<\/strong><\/h2>\n\n\n\n

We Are Social US teamed up with Riot Games to throw a birthday bash unlike any other when League of Legends: Wild Rift, the mobile MOBA sensation, turned two. Forget streamers and fireworks \u2013 this party unfolded across the sprawling landscape of social media, with the players themselves taking center stage.<\/p>\n\n\n\n

Celebrating the Champions: Putting Fans in the Spotlight<\/strong><\/h3>\n\n\n\n

Moreover, Instead of a one-way broadcast, the campaign pulsed with the energy of user-generated content (UGC)<\/strong>. Wild Tweets, a curated thread of fan posts, ignited nostalgia and appreciation. Superfan influencers received custom cosplay packages<\/strong>, transforming them into walking advertisements for the game’s vibrant community.<\/p>\n\n\n\n

Beyond Likes and Shares: Building Trust and Transparency<\/strong><\/h3>\n\n\n\n

It’s about connection, not just engagement. Wild Rift developers, influencers, and personalities engaged directly with the community<\/strong>, fostering a sense of trust and transparency. The result? A cohesive creative experience<\/strong> that spanned platforms, resonating deeply with players worldwide.<\/p>\n\n\n\n

From Gifting to Galleries: Going the Extra Mile<\/strong><\/h3>\n\n\n\n

The celebration went beyond virtual pats on the back. Custom player shrines<\/strong> were sent to the game’s most impactful individuals, personalized tokens of appreciation. Furthermore, an influencer gifting program<\/strong> showered key figures with Wild Rift swag, further amplifying the excitement.<\/p>\n\n\n\n

Fan Art Takes Center Stage: From Pixels to Canvas<\/strong><\/h3>\n\n\n\n

But the crown jewel was the in-person fan art auction<\/strong>. We are Social turning digital masterpieces into high-fidelity canvas prints<\/strong>, scouring the globe for stunning Wild Rift creations. A pop-up gallery hosted an auction where Riot employees battled it out using in-game currency, Wild Cores<\/strong>, for the honor of owning these artistic treasures. The bidding got fierce, proving that fan art is indeed fine art<\/strong>.<\/p>\n\n\n\n

The Results: A Celebration Heard Around the World<\/strong><\/h2>\n\n\n\n

This social-first campaign has been an overwhelming success. By empowering players, fostering connections, and going above and beyond, We Are Social US and Riot Games created an unforgettable experience<\/strong> that solidified Wild Rift’s place in the hearts of its global community.<\/p>\n\n\n\n

\n\n\n\n

Credits<\/strong><\/p>\n\n\n\n

Entry Title: Riot Games League of Legends: Wild Rift 2nd Anniversary Campaign<\/a><\/p>\n\n\n\n

Entrant Company: We Are Social<\/a><\/p>\n\n\n\n

Winning Category: Social Media (Campaign) – Games \/ Games-Related<\/p>\n\n\n\n

Dive deeper into the winning strategy behind the FIFA 23 MLS Ratings Reveal campaign<\/a>. Discover how We Are Social ignited a global passion for Major League Soccer through a player-centric approach and data-driven tactics.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A Global Campaign for League of Legends: Wild Rift’s 2nd Anniversary We Are Social US teamed up with Riot Games to throw a birthday bash unlike [\u2026]<\/span><\/p>\n","protected":false},"author":20,"featured_media":23642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[105,66],"tags":[58,59],"yoast_head":"\nWild Rift Roars: Fans Shine in 2nd Anniversary Social Campaign<\/title>\n<meta name=\"description\" content=\"Wild Rift 2nd birthday! 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