{"id":22899,"date":"2024-01-26T09:11:14","date_gmt":"2024-01-26T09:11:14","guid":{"rendered":"https:\/\/muse.international\/?p=22899"},"modified":"2024-03-07T03:45:25","modified_gmt":"2024-03-07T03:45:25","slug":"marvel-snap-snapping-up-hearts-and-downloads-at-ny-comiccon","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/marvel-snap-snapping-up-hearts-and-downloads-at-ny-comiccon\/","title":{"rendered":"Marvel SNAP: Snapping Up Hearts and Downloads at NY ComicCon"},"content":{"rendered":"\n<p>Buckle up, multiverse explorers! With the launch of&nbsp;<strong>Marvel SNAP<\/strong>, a lightning-fast card game featuring every Marvel hero imaginable, Bytedance, Nuverse, and Marvel needed a NY ComicCon experience that wasn&#8217;t just epic. It was&nbsp;<strong>cosmically mind-blowing.<\/strong>&nbsp;The team mission? Ignite pre-launch buzz, send downloads soaring, and fuel social media mayhem like never before.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Enter the Cube: A Portal to the Multiverse<\/strong><\/h2>\n\n\n\n<p>Forget a booth, the team built a portal! Stepping into&nbsp;<strong>Marvel SNAP Collectors Cube<\/strong>, attendees were plunged into a kaleidoscope of digital screens, dazzling animation, and 360-degree soundscapes. They floated through cosmic space, rode a high-speed elevator of card battles, and even snapped selfies with holographic Spider-Man in a hidden Daily Bugle office. It wasn&#8217;t a booth, it was an&nbsp;<em>experience<\/em>, a living, breathing embodiment of the game itself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Snapping Up Fans: Interactive Activities and Hidden Gems<\/strong><\/h2>\n\n\n\n<p>Around the Cube, first-look gaming stations let fans get their hands dirty, while QR codes unleashed a secret download link, ensuring they could keep the snapping spree going home. To truly reward Marvel superfans, the team scattered hidden Easter eggs throughout the experience, each discovery sending chills down spines and smiles ear to ear. What is a celebration without gifts? Attendees had the chance to win prizes and meet the developers who poured their hearts (and a whole lot of creativity) into crafting this card-slinging masterpiece.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beyond Buzz: Record-Breaking Results and a Multiverse of Memories<\/strong><\/h2>\n\n\n\n<p>Did it work? Let&#8217;s just say the multiverse vibrated with excitement. Over 200,000 attendees snapped, shared, and fought their way through the experience, generating a staggering 130 million media impressions. More importantly, Marvel SNAP shattered download records, racking up&nbsp;<strong>5.4 million downloads in just one week!<\/strong>&nbsp;Talk about a game-changer.<\/p>\n\n\n\n<p><strong>This epic NY ComicCon campaign wasn&#8217;t just about pixels and prizes, it was about capturing the very essence of the Marvel multiverse and sharing it with the world in a way that was interactive, immersive, and downright unforgettable.<\/strong>&nbsp;It&#8217;s a story worth telling, one that proves that when creativity meets innovation, the only limit is your imagination (and perhaps the number of cards in your deck).<\/p>\n\n\n\n<p><strong>Credits<\/strong><\/p>\n\n\n\n<p>Entry Title: <a href=\"https:\/\/museaward.com\/winner-info.php?id=226179\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\">Marvel SNAP Launch<\/a><\/p>\n\n\n\n<p>Entrant Company: <a href=\"https:\/\/fgpg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\">FG|PG<\/a><\/p>\n\n\n\n<p>Client: <a href=\"https:\/\/www.marvelsnap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\">Marvel SNAP<\/a><\/p>\n\n\n\n<p>Winning Category: Experiential &amp; Immersive &#8211; Exhibition Experience<\/p>\n\n\n\n<p><em>Dive into a sensory adventure at <a href=\"https:\/\/muse.international\/resorts-world-glow-a-dazzling-digital-spectacle-that-captivates-las-vegas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Resorts World GLOW<\/a>. Explore five dazzling multimedia experiences that redefine Las Vegas entertainment. From a dance story told through light to a psychedelic space odyssey, GLOW promises an unforgettable escape.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buckle up, multiverse explorers! With the launch of&nbsp;Marvel SNAP, a lightning-fast card game featuring every Marvel hero imaginable, Bytedance, Nuverse, and Marvel needed a NY ComicCon<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":20,"featured_media":23169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66,397],"tags":[9,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enter the Marvel SNAPverse: An Epic NYCC Experience<\/title>\n<meta name=\"description\" content=\"Experience Marvel SNAP&#039;s cosmic card chaos at NYCC! Interactive exhibits, hidden easter eggs, and epic downloads. Read now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/marvel-snap-snapping-up-hearts-and-downloads-at-ny-comiccon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enter the Marvel SNAPverse: An Epic NYCC Experience\" \/>\n<meta property=\"og:description\" content=\"Experience Marvel SNAP&#039;s cosmic card chaos at NYCC! Interactive exhibits, hidden easter eggs, and epic downloads. Read now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/marvel-snap-snapping-up-hearts-and-downloads-at-ny-comiccon\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-26T09:11:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T03:45:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2024\/01\/MCA-Marvel-SNAP-Launch-FG_PG-Marvel-SNAP-thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aaron Y.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Y.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/marvel-snap-snapping-up-hearts-and-downloads-at-ny-comiccon\/\",\"url\":\"https:\/\/muse.international\/index\/marvel-snap-snapping-up-hearts-and-downloads-at-ny-comiccon\/\",\"name\":\"Enter the Marvel SNAPverse: An Epic NYCC Experience\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2024-01-26T09:11:14+00:00\",\"dateModified\":\"2024-03-07T03:45:25+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/a45cfd81c9c6f761d6efb3be96ce4cbc\"},\"description\":\"Experience Marvel SNAP's cosmic card chaos at NYCC! 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