{"id":22551,"date":"2024-01-18T10:02:16","date_gmt":"2024-01-18T10:02:16","guid":{"rendered":"https:\/\/muse.international\/?p=22551"},"modified":"2024-06-12T06:00:09","modified_gmt":"2024-06-12T06:00:09","slug":"interview-with-yiwen-zhang-from-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-yiwen-zhang-from-united-states\/","title":{"rendered":"Interview with Yiwen Zhang from United States"},"content":{"rendered":"\n

Yiwen Zhang has embarked on a diverse and rewarding career within the creative sector. Her professional experiences have encompassed positions at esteemed fashion publication Cond\u00e9 Nast, as well as prominent communication, marketing, and PR agencies such as Ruder Finn and Publicis Groupe.<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n

I am Yiwen Zhang, and I currently reside in New York. My professional journey in the creative industry has been diverse and enriching, encompassing roles in prestigious fashion publication, Cond\u00e9 Nast, and leading communication, marketing, and PR agencies like Ruder Finn and Publicis Groupe.<\/p>\n\n\n\n

My expertise ranges from graphic design and UI design to roles of greater responsibility such as Art Director and brand strategist. Over the past five years, I have collaborated closely with global brands across various sectors. These include esteemed names like HUAWEI, OPPO, Porsche, La Mer, Estee Lauder, MAC, Bobbi Brown, Le Labo, and Jo Malone. My focus has been in the realms of digital media, advertising, and brand marketing, where I have strived to aid these brands in achieving commercial success.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n

My initial foray into the creative field was through graphic design, a discipline that honed my artistic sensibilities and innovative outlook. The driving force behind my career choice, however, is the thrill of witnessing how creative solutions can address market challenges and profoundly impact society and individual lives. This intersection of creativity and societal influence is what motivated me to pursue a career as a creative professional.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile and what you do.<\/strong><\/p>\n\n\n\n

In my role, I focus on crafting vibrant visual brand systems, pioneering advertising campaigns, and bespoke digital user experiences. These are meticulously designed to resonate with the brand’s unique value proposition and the specific profiles of target customers, thereby bolstering the brand’s omni-channel strategies.<\/p>\n\n\n\n

My goal is to foster sustainable growth for global brands through market-competitive creative solutions. This encompasses building brand marketing assets that span strategy, design, production, and innovation. I cater to a diverse clientele, ranging from renowned global enterprises to burgeoning start-ups, across various industries including beauty, fashion, automotive, electronics, technology, energy, education, Web3, and even publications.<\/p>\n\n\n\n

Q4. What does creativity mean to you? <\/strong><\/p>\n\n\n\n

To me, creativity represents an emotional and visual solution that serves as a bridge connecting a brand with its potential customers. It encompasses an effective strategy that not only captures attention but also secures a competitive edge in the market.<\/p>\n\n\n\n

Creativity, in this sense, is more than just aesthetic appeal; it’s a crucial tool for engagement and opportunity in a crowded marketplace.<\/p>\n\n\n\n

Q5. To you, what makes a ‘creative’ idea and\/or design?<\/strong><\/p>\n\n\n\n

For me, a ‘creative’ idea or design is fundamentally about reimagining the conventional\u2014be it an idea, form, or function\u2014into something extraordinary. This type of innovation is impactful on multiple levels. It not only benefits brands and users but also contributes positively to society at large. It’s about transcending the ordinary and bringing forth something truly remarkable.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Hand Over Hand is a pioneer in special education services, promoting individualizes students’ learning, fosters Inquiry-based learning \u2026
(Read more at MUSE Creative Awards<\/a>)<\/p>\n\n\n\n

The Tailory New York believes that gender-neutral defines fashion. We serve customers all around the world with tailoring and alterations through \u2026
(Read more at MUSE Creative Awards<\/a>)<\/p>\n\n\n\n


Read more about this interview<\/a> with Luao Liu from the United States, the Silver Winner of the 2023 MUSE Creative Awards.<\/em><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Yiwen Zhang has embarked on a diverse and rewarding career within the creative sector. Her professional experiences have encompassed positions at esteemed fashion publication Cond\u00e9 Nast, [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":22752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[9,12,382],"yoast_head":"\nInterview with Yiwen Zhang from United States<\/title>\n<meta name=\"description\" content=\"Winner interview with Yiwen Zhang from the United States, the Gold and Silver Winner of the 2023 MUSE Creative Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-yiwen-zhang-from-united-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Yiwen Zhang from United States\" 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