{"id":22474,"date":"2024-01-18T10:06:14","date_gmt":"2024-01-18T10:06:14","guid":{"rendered":"https:\/\/muse.international\/?p=22474"},"modified":"2024-06-12T06:00:03","modified_gmt":"2024-06-12T06:00:03","slug":"interview-with-danilo-villanueva-of-makina-co","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/","title":{"rendered":"Interview with Danilo Villanueva of Makina & Co"},"content":{"rendered":"\n


Danilo Villanueva, a skilled advertising professional, product designer, and entrepreneur, founded Makina & Co and Makina Watches, offering creative solutions in fashion, watches, and automotive. With over 15 years in the advertising industry, he has worked at notable agencies like TBWAChiatDay, Saatchi, Leo Burnett, BBDO, and MRM\/Mccann across various global cities.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your design background.<\/strong><\/p>\n\n\n\n

As an advertising professional, product designer, and entrepreneur, I have over 15 years of experience in the creative advertising sector, including roles at international agencies such as TBWAChiatDay in Los Angeles, Saatchi in Los Angeles, Leo Burnett in Dubai, BBDO in Beijing, and MRM\/Mccann in New York.<\/p>\n\n\n\n

As a creative entrepreneur, I founded Makina & Co and Makina Watches, where I offer creative services and design solutions. My work caters not only to our brands but also to other local brands in fashion, watches, and automotive. This work has gained recognition from both local and international publications and watch expert magazines, including Esquire, Design Boom, Monochrome Watches, Entrepreneur, Worn & Wound, Time Tide Watches, ABS-CBN, Oracle Time, and others.<\/p>\n\n\n\n

During my career, I have developed both local and global integrated campaigns for leading brands including BMW, Mercedes-Benz, General Motors, Toyota, Emirates Airlines, Cartier, VISA, Enfamil, and Tencent.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a designer\/artist?<\/strong><\/p>\n\n\n\n

Initially, I sought a creative escape and a break from my routine job in advertising. My goal was to establish a company where I could fully exercise my creative freedom in product development.<\/p>\n\n\n\n

What began as a hobby fueled by passion gradually evolved into a stable business venture. This was the genesis of Makina Watches! Since its inception in 2017, I have been continuously involved in designing our unique products, a journey that continues to this day.<\/p>\n\n\n\n

Q3. Tell us more about your agency\/company, job profile, and what you do.<\/strong><\/p>\n\n\n\n

Makina Watches originates from the Philippines, where each timepiece is thoughtfully designed, engineered, and crafted, using Swiss movements and some components sourced from Hong Kong.<\/p>\n\n\n\n

While operating as a business, we strive to keep the spirit of a passion project alive in our product development and brand growth. Our releases are guided by our personal preferences, rather than chasing popular trends or focusing solely on what sells more.<\/p>\n\n\n\n

Makina’s primary audience is the niche community of watch aficionados. Despite this, we boldly challenge traditional watch design conventions, potentially stepping beyond the comfort zone of conventional watch purists, who are a key demographic for Makina.<\/p>\n\n\n\n

Q4. What does \u201cdesign\u201d mean to you?<\/strong><\/p>\n\n\n\n

For me, design represents the harmonious convergence of idea, aesthetics, and functionality.<\/p>\n\n\n\n

Q5. What\u2019s your favorite kind of design and why?<\/strong><\/p>\n\n\n\n

My preferences constantly evolve, but currently, I’m captivated by Brutalism. I’m drawn to its grand beauty, raw character, and enduring appeal.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

Winning Entry<\/strong><\/p>\n\n\n\n

In an industry where 3-handed rectangular watches are almost always art deco inspired dress watches, Makina Watches builds theirs as a \u2026 (Read more at London Design Awards<\/a>).<\/p>\n\n\n\n

Read more about Danilo Villanueva’s interview<\/a> with the 2023 NY Product Design Awards!<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Danilo Villanueva, a skilled advertising professional, product designer, and entrepreneur, founded Makina & Co and Makina Watches, offering creative solutions in fashion, watches, and automotive. With [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":21743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[360,504,382],"yoast_head":"\nInterview with Danilo Villanueva of Makina & Co<\/title>\n<meta name=\"description\" content=\"Winner interview with Danilo Villanueva of Makina & Co, the Platinum Winner of the 2023 London Design Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Danilo Villanueva of Makina & Co\" \/>\n<meta property=\"og:description\" content=\"Winner interview with Danilo Villanueva of Makina & Co, the Platinum Winner of the 2023 London Design Awards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-18T10:06:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-12T06:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2023\/12\/NYA-danilo-villanueva-thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maizura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maizura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/\",\"url\":\"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/\",\"name\":\"Interview with Danilo Villanueva of Makina & Co\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2024-01-18T10:06:14+00:00\",\"dateModified\":\"2024-06-12T06:00:03+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86\"},\"description\":\"Winner interview with Danilo Villanueva of Makina & Co, the Platinum Winner of the 2023 London Design Awards.\",\"breadcrumb\":{\"@id\":\"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/muse.international\/index\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interview with Danilo Villanueva of Makina & Co\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/muse.international\/index\/#website\",\"url\":\"https:\/\/muse.international\/index\/\",\"name\":\"Muse.World\",\"description\":\"MUSE Creative Awards | Vega Digital Awards | TITAN Awards\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/muse.international\/index\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86\",\"name\":\"Maizura\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g\",\"caption\":\"Maizura\"},\"url\":\"https:\/\/muse.international\/index\/author\/maizura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interview with Danilo Villanueva of Makina & Co","description":"Winner interview with Danilo Villanueva of Makina & Co, the Platinum Winner of the 2023 London Design Awards.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/","og_locale":"en_US","og_type":"article","og_title":"Interview with Danilo Villanueva of Makina & Co","og_description":"Winner interview with Danilo Villanueva of Makina & Co, the Platinum Winner of the 2023 London Design Awards.","og_url":"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/","og_site_name":"Muse.World","article_publisher":"https:\/\/www.facebook.com\/musedotworld","article_published_time":"2024-01-18T10:06:14+00:00","article_modified_time":"2024-06-12T06:00:03+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/muse.international\/wp-content\/uploads\/2023\/12\/NYA-danilo-villanueva-thumb.jpg","type":"image\/jpeg"}],"author":"Maizura","twitter_card":"summary_large_image","twitter_creator":"@musedotworld","twitter_site":"@musedotworld","twitter_misc":{"Written by":"Maizura","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/","url":"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/","name":"Interview with Danilo Villanueva of Makina & Co","isPartOf":{"@id":"https:\/\/muse.international\/index\/#website"},"datePublished":"2024-01-18T10:06:14+00:00","dateModified":"2024-06-12T06:00:03+00:00","author":{"@id":"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86"},"description":"Winner interview with Danilo Villanueva of Makina & Co, the Platinum Winner of the 2023 London Design Awards.","breadcrumb":{"@id":"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/muse.international\/index\/interview-with-danilo-villanueva-of-makina-co\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/muse.international\/index\/"},{"@type":"ListItem","position":2,"name":"Interview with Danilo Villanueva of Makina & Co"}]},{"@type":"WebSite","@id":"https:\/\/muse.international\/index\/#website","url":"https:\/\/muse.international\/index\/","name":"Muse.World","description":"MUSE Creative Awards | Vega Digital Awards | TITAN Awards","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/muse.international\/index\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86","name":"Maizura","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g","caption":"Maizura"},"url":"https:\/\/muse.international\/index\/author\/maizura\/"}]}},"_links":{"self":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/22474"}],"collection":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/comments?post=22474"}],"version-history":[{"count":4,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/22474\/revisions"}],"predecessor-version":[{"id":22483,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/22474\/revisions\/22483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media\/21743"}],"wp:attachment":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media?parent=22474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/categories?post=22474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/tags?post=22474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}