{"id":2245,"date":"2018-02-13T07:12:54","date_gmt":"2018-02-13T07:12:54","guid":{"rendered":"http:\/\/iaaawards.org\/blog\/?p=2245"},"modified":"2022-08-01T11:05:21","modified_gmt":"2022-08-01T11:05:21","slug":"part-iv-online-ad-campaign-muse","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/","title":{"rendered":"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards"},"content":{"rendered":"<h3>Successful Campaign Leads to High-Grossing Movie<\/h3>\n<p>Star Wars: The Force Awakens is an online ad campaign by Part IV. This campaign is a Platinum Winner in the 2017 Muse Creative Awards.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2247 size-full\" title=\"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-12-at-4.52.14-PM.png\" alt=\"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards\" width=\"1374\" height=\"641\" \/><\/p>\n<p>Company : <a href=\"https:\/\/www.part4.com\" class=\"external\">Part IV<\/a><\/p>\n<p>Project Title : Star Wars [The Force Awakens]<\/p>\n<p>Client :\u00a0Walt Disney Studios Motion Pictures<\/p>\n<p>Category : Advertising | Online Ad Campaign<\/p>\n<p>Country : United States<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2246 size-full\" title=\"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/10\/rh078ukq9kb6xex2.jpg\" alt=\"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards\" width=\"2000\" height=\"1130\" \/><\/p>\n<p>Part IV had the monumental task of creating online ads, motion posters, and social placements for Star Wars: The Force Awakens &#8211; one of the most highly anticipated films of all-time.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2248 size-full\" title=\"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-06-at-5.48.13-PM.png\" alt=\"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards\" width=\"1303\" height=\"685\" \/><\/p>\n<p>They used video and motion graphics techniques to make the creative campaign stand out in the crowded online space. The campaign was an overwhelming success. Then, the film went on to become the largest grossing movie in the United States.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2249 size-full\" title=\"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-06-at-5.46.35-PM.png\" alt=\"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards\" width=\"1310\" height=\"684\" \/><\/p>\n<p class=\"winner_info_info\">Visit\u00a0<a href=\"https:\/\/museaward.com\/winner\" class=\"external\">Muse\u00a0Creative Awards<\/a>\u00a0Winner Page\u00a0for more great works.<\/p>\n<p class=\"winner_info_info\">Advertising Awards<a href=\"https:\/\/museaward.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">\u00a0\u00a0| \u00a0<\/a>Muse Awards<a href=\"https:\/\/museaward.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">\u00a0\u00a0| \u00a0<\/a>Creative Awards<a href=\"https:\/\/museaward.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">\u00a0\u00a0| \u00a0<\/a>Photography Awards<a href=\"https:\/\/museaward.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">\u00a0\u00a0| \u00a0<\/a>Website Awards<a href=\"https:\/\/museaward.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">\u00a0 | \u00a0<\/a><a href=\"https:\/\/museaward.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Video Awards<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Successful Campaign Leads to High-Grossing Movie Star Wars: The Force Awakens is an online ad campaign by Part IV. This campaign is a Platinum Winner in<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66],"tags":[10,9,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards<\/title>\n<meta name=\"description\" content=\"Star Wars: The Force Awakens online ad campaign by Part IV, United States is a Platinum Winner in the 2017 Muse Creative Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards\" \/>\n<meta property=\"og:description\" content=\"Star Wars: The Force Awakens online ad campaign by Part IV, United States is a Platinum Winner in the 2017 Muse Creative Awards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-13T07:12:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-01T11:05:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-12-at-4.52.14-PM.png\" \/>\n<meta name=\"author\" content=\"IAA Global\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAA Global\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/\",\"url\":\"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/\",\"name\":\"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2018-02-13T07:12:54+00:00\",\"dateModified\":\"2022-08-01T11:05:21+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/3c34230c431bd38db75d8f9e9aaa4252\"},\"description\":\"Star Wars: The Force Awakens online ad campaign by Part IV, United States is a Platinum Winner in the 2017 Muse Creative Awards.\",\"breadcrumb\":{\"@id\":\"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/muse.international\/index\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/muse.international\/index\/#website\",\"url\":\"https:\/\/muse.international\/index\/\",\"name\":\"Muse.World\",\"description\":\"MUSE Creative Awards | Vega Digital Awards | TITAN Awards\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/muse.international\/index\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/3c34230c431bd38db75d8f9e9aaa4252\",\"name\":\"IAA Global\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9822ae1d0047d5fd8b7855eb883a26c?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9822ae1d0047d5fd8b7855eb883a26c?s=96&r=g\",\"caption\":\"IAA Global\"},\"url\":\"https:\/\/muse.international\/index\/author\/iaaglobal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards","description":"Star Wars: The Force Awakens online ad campaign by Part IV, United States is a Platinum Winner in the 2017 Muse Creative Awards.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/","og_locale":"en_US","og_type":"article","og_title":"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards","og_description":"Star Wars: The Force Awakens online ad campaign by Part IV, United States is a Platinum Winner in the 2017 Muse Creative Awards.","og_url":"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/","og_site_name":"Muse.World","article_publisher":"https:\/\/www.facebook.com\/musedotworld","article_published_time":"2018-02-13T07:12:54+00:00","article_modified_time":"2022-08-01T11:05:21+00:00","og_image":[{"url":"https:\/\/muse.international\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-12-at-4.52.14-PM.png"}],"author":"IAA Global","twitter_card":"summary_large_image","twitter_creator":"@musedotworld","twitter_site":"@musedotworld","twitter_misc":{"Written by":"IAA Global","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/","url":"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/","name":"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards","isPartOf":{"@id":"https:\/\/muse.international\/index\/#website"},"datePublished":"2018-02-13T07:12:54+00:00","dateModified":"2022-08-01T11:05:21+00:00","author":{"@id":"https:\/\/muse.international\/index\/#\/schema\/person\/3c34230c431bd38db75d8f9e9aaa4252"},"description":"Star Wars: The Force Awakens online ad campaign by Part IV, United States is a Platinum Winner in the 2017 Muse Creative Awards.","breadcrumb":{"@id":"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/muse.international\/index\/part-iv-online-ad-campaign-muse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/muse.international\/index\/"},{"@type":"ListItem","position":2,"name":"Star Wars Online Ad Campaign by Part IV Wins Muse Creative Awards"}]},{"@type":"WebSite","@id":"https:\/\/muse.international\/index\/#website","url":"https:\/\/muse.international\/index\/","name":"Muse.World","description":"MUSE Creative Awards | Vega Digital Awards | TITAN Awards","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/muse.international\/index\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/3c34230c431bd38db75d8f9e9aaa4252","name":"IAA Global","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9822ae1d0047d5fd8b7855eb883a26c?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9822ae1d0047d5fd8b7855eb883a26c?s=96&r=g","caption":"IAA Global"},"url":"https:\/\/muse.international\/index\/author\/iaaglobal\/"}]}},"_links":{"self":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/2245"}],"collection":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/comments?post=2245"}],"version-history":[{"count":20,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/2245\/revisions"}],"predecessor-version":[{"id":15831,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/2245\/revisions\/15831"}],"wp:attachment":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media?parent=2245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/categories?post=2245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/tags?post=2245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}