{"id":22230,"date":"2024-01-10T09:00:00","date_gmt":"2024-01-10T09:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=22230"},"modified":"2024-06-12T06:10:05","modified_gmt":"2024-06-12T06:10:05","slug":"interview-with-georgia-luquini-from-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-georgia-luquini-from-united-states\/","title":{"rendered":"Interview with Georgia Luquini from United States"},"content":{"rendered":"\n<p><em><strong>Georgia Luquini is a Brazilian copywriter with a fondness for coffee, who has primarily worked in social media and PR crisis management throughout her career. After leaving film school, she earned a bachelor&#8217;s degree in Advertising. Two years ago, Luquini relocated to New York to enhance her portfolio at Miami Ad School.<\/strong><\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Q1. Please give us a brief bio of yourself and your background.<\/strong><\/p>\n\n\n\n<p>I&#8217;m a copywriter from Brazil with a coffee addiction, but I worked most of my career as a social media and PR crisis manager. After dropping out of film school, I got a bachelor&#8217;s degree in Advertising, and two years ago, I moved to New York to improve my portfolio at Miami Ad School.<\/p>\n\n\n\n<p><strong>Q2. What led you to become a marketing communications professional?<\/strong><\/p>\n\n\n\n<p>I used to make up a lot of stories in my head when I was a kid. I was also very fond of puzzles and problem-solving. Creative advertising felt like the perfect mix of those two things.<\/p>\n\n\n\n<p><strong>Q3. What is your role in the agency, and what traits should a marketing communications professional possess to be successful in their role?<\/strong><\/p>\n\n\n\n<p>I&#8217;m a copywriter, and feel that to survive in this field we need to always be curious. Curious to keep up with what&#8217;s culturally relevant, to keep learning, and to know the latest trends.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Q4. What is your own definition of marketing communications?<\/strong><\/p>\n\n\n\n<p>Miami Ad School is the perfect place to go if you just want to be inspired. The instructors will always push you to do work that challenges the norm, it&#8217;s the perfect school to try and find yourself as a creative.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Q5. Tell us about your ideation process.<\/strong><\/p>\n\n\n\n<p>It&#8217;s the tool we use to merge entertainment and puzzle-solving. It&#8217;s how we help clients to reach their goals in a fun, unexpected way.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>To invigorate OMO\u2019s \u201cDirt is Good\u201d message, we created an on-the-go stain removal sticker set to help people explore life, &#8230; (Read more at <a href=\"https:\/\/nyxawards.com\/winner-info.php?id=2655\" class=\"external\">NYX Awards<\/a>).<\/p>\n\n\n\n<p><em>Read more about this <a href=\"https:\/\/muse.international\/interview-with-zichun-wang-from-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener\">interview<\/a> with Zichun Wang from the United States, the Gold Winner of the 2023 NYX Awards.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Georgia Luquini is a Brazilian copywriter with a fondness for coffee, who has primarily worked in social media and PR crisis management throughout her career. After<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":22370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[9,446,415,382],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Georgia Luquini from United States<\/title>\n<meta name=\"description\" content=\"Winner interview with Georgia Luquini from the United States for Stick Through It, the Gold Winner of the 2023 NYX Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-georgia-luquini-from-united-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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