{"id":22091,"date":"2024-01-25T08:00:00","date_gmt":"2024-01-25T08:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=22091"},"modified":"2024-03-07T03:02:35","modified_gmt":"2024-03-07T03:02:35","slug":"adidas-first-ever-glasses-free-3d-led-showcase","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/adidas-first-ever-glasses-free-3d-led-showcase\/","title":{"rendered":"Adidas First-Ever Glasses-Free 3D LED Showcase"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Step aside, ordinary screens<\/h2>\n\n\n\n<p>Adidas has just redefined visual storytelling with a mind-bending 3D spectacle unlike anything you&#8217;ve seen before. Forget clunky glasses \u2013 this immersive experience blasts vibrant action right onto a 90-degree LED canvas, wrapping the brand&#8217;s new Singapore flagship in pure innovation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">But this isn&#8217;t your average animated sequence<\/h2>\n\n\n\n<p>Triken Studios, the mastermind behind the magic, pulled off the unthinkable: integrating eight live-action athletes and celebrities into the 3D world, seamlessly weaving their movements through a CG obstacle course in real-time. Imagine footballers dodging fiery blocks, dancers defying gravity, and influencers leaping through portals \u2013 all happening simultaneously in a mesmerizing dance of light and technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">This wasn&#8217;t just about pushing boundaries<\/h2>\n\n\n\n<p>it was about conquering them. The challenge? Creating an illusion of depth and motion with just a single camera angle, while ensuring none of the talents (think dropping from the ceiling!) collided with each other or the virtual hurdles. Triken&#8217;s meticulous planning, including a detailed 3D animatic, made this impossible dream a reality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">But wait, there&#8217;s more! <\/h2>\n\n\n\n<p>The stunning 3D spectacle wasn&#8217;t confined to the Knightsbridge Mall. Triken conjured up additional angles and edits, crafting a captivating 1-minute video for social media, ensuring every platform buzzed with the Adidas brand&#8217;s audacious vision.<\/p>\n\n\n\n<p>This groundbreaking feat is more than just a visual feast. It&#8217;s a testament to the power of imagination, pushing the boundaries of technology to create experiences that redefine the way we interact with brands. So next time you&#8217;re in Singapore, stop by the Adidas Brand Centre and prepare to be blown away \u2013 glasses-free!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Credits<\/strong><\/p>\n\n\n\n<p>Entry Title: <a href=\"https:\/\/museaward.com\/winner-info.php?id=224409\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\">Adidas Brand Centre Glasses-Free 3D LED<\/a><\/p>\n\n\n\n<p>Entrant Company: <a href=\"https:\/\/www.trikenstudios.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\">Triken Studios<\/a><\/p>\n\n\n\n<p>Client: <a href=\"https:\/\/www.adidas.com.sg\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link external\">Adidas<\/a><\/p>\n\n\n\n<p>Winning Category: Video &#8211; Live Experiences<\/p>\n\n\n\n<p><em><em>Feeling powerless against climate change? The Little Green Company empowers individuals to make a real difference through sustainable practices. Explore the website to learn how you can join the movement and help save <a href=\"https:\/\/muse.international\/how-the-little-green-energy-company-is-saving-our-little-green-land\/\" target=\"_blank\" rel=\"noreferrer noopener\">Our Little Green Land<\/a>!<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Step aside, ordinary screens Adidas has just redefined visual storytelling with a mind-bending 3D spectacle unlike anything you&#8217;ve seen before. Forget clunky glasses \u2013 this immersive<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":20,"featured_media":22663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66,397],"tags":[9,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adidas First-Ever Glasses-Free 3D LED Showcase<\/title>\n<meta name=\"description\" content=\"Witness the Adidas world&#039;s first glasses-free 3D LED experience featuring 8 live athletes and celebs conquering a CG obstacle course.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/adidas-first-ever-glasses-free-3d-led-showcase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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