{"id":21917,"date":"2023-12-19T20:44:00","date_gmt":"2023-12-19T20:44:00","guid":{"rendered":"https:\/\/muse.international\/?p=21917"},"modified":"2023-12-20T02:40:05","modified_gmt":"2023-12-20T02:40:05","slug":"interview-with-qichao-an-wuhan-mornice-brand-design-co-ltd","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-qichao-an-wuhan-mornice-brand-design-co-ltd\/","title":{"rendered":"Interview with Qichao An of Wuhan Mornice Brand Design CO.,LTD"},"content":{"rendered":"\n

With over a decade of design expertise, Qichao An studied advertising in university and has been dedicated to the design field since completing his degree. In 2018, he founded Mornice Brand Design, his own design company.<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your design background.<\/strong><\/p>\n\n\n\n

My name is Qichao An and I have over 10 years of design experience. I studied advertising in university and have been working in the design field since I graduated. In 2018, I established my own design company, Mornice Brand Design.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a designer\/artist?<\/strong><\/p>\n\n\n\n

I chose to become a designer because I have always been passionate about creativity and visual expression. During my studies in advertising at university, I started to pay close attention to brand marketing and advertising design which ignited my interest in the field of design. I enjoy conveying information, emotions, and values through design. This process fulfills me, which is why I chose to become a designer.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile, and what you do.<\/strong><\/p>\n\n\n\n

My company is called Mornice Brand Design and it was established in 2018. We are a design agency specializing in brand design and visual communication. My job profile includes leading the design team, collaborating with clients, formulating and executing brand design strategies, and ensuring the high-quality delivery of projects.<\/p>\n\n\n\n

Our work encompasses brand identity design, packaging design, graphic design, website design, and other projects related to brand visuals. Our goal is to assist clients in creating a unique brand image to attract their target audience and drive business growth.<\/p>\n\n\n\n

Q4. What does \u201cdesign\u201d mean to you?<\/strong><\/p>\n\n\n\n

To me, “design” means creating, communicating, and solving problems. It is a holistic and creative process through which objects, brands, user experiences, and social interactions can be shaped. Design is the fusion of creativity and functionality to meet the needs and expectations of people. It is a unique language that can express ideas and concepts through visuals, sensory elements, and emotions.<\/p>\n\n\n\n

Q5<\/strong>. What’s your favorite kind of design and why?<\/strong><\/p>\n\n\n\n

My favorite kind of design is brand design! I love it because brand design allows me to work with clients to create unique brand stories and identities. It involves delving deep into understanding the client’s values, target audience, and market competition and then blending these elements into creative visuals and messaging.<\/p>\n\n\n\n

The outcomes of brand design can have a profound impact on a business’s success and establish emotional connections with consumers. I enjoy being creative in brand design and helping clients establish their distinct brand voice and identity.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Winning Entry<\/p>\n\n\n\n

The packaging of IDEAMIX LAB fruit tea beverages is divided into three colors, with each color representing a distinct flavor, enabling easy differentiation between various \u2026
(Read more at MUSE Design Awards<\/a>)<\/p>\n\n\n\n

Read more about Qichao An\u2019s interview<\/a> for the 2022 NY Product Design Awards!<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

With over a decade of design expertise, Qichao An studied advertising in university and has been dedicated to the design field since completing his degree. 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