{"id":21625,"date":"2023-11-30T02:57:32","date_gmt":"2023-11-30T02:57:32","guid":{"rendered":"https:\/\/muse.international\/?p=21625"},"modified":"2023-11-30T02:57:33","modified_gmt":"2023-11-30T02:57:33","slug":"interview-with-kaj-ransvi-ef-from-sweden","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-kaj-ransvi-ef-from-sweden\/","title":{"rendered":"Interview with Kaj Ransvi EF from Sweden"},"content":{"rendered":"\n

Kaj Ransvi EF, born in 1968 in Sweden with connections to both Sweden and Finland, currently resides in the southern part of Sweden. Having spent nearly a decade in the Caribbean, he has accumulated 30 years of experience in the design industry, working across various fields.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your background.<\/strong><\/p>\n\n\n\n

I’m Kaj Ransvi EF, born in 1968 in Sweden with ties to both Sweden and Finland. Currently residing in the South of Sweden, I previously spent almost a decade living in the Caribbean.<\/p>\n\n\n\n

I have been in the design industry for 30 years now and have worked in different fields.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a product designer?<\/strong><\/p>\n\n\n\n

I have always loved details and shapes in products, buildings, and arts in nature. I don’t think I made a choice to become a product designer; it just became a part of who I am.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile, and what you do.<\/strong><\/p>\n\n\n\n

I’ve always been heavily involved in product design, especially when working on interior and furniture. Whether it’s drawing furniture or creating better-looking light switches, I enjoy the whole process. One of my notable successes was redesigning a lighting product that wasn’t working well. My improved design earned recognition with multiple awards.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q4. What does \u201cdesign\u201d mean to you?<\/strong><\/p>\n\n\n\n

To me, design is woven into everything we encounter and use daily. Behind most things, there’s someone who has invested countless hours to optimize production, usability, appearance, and cost.<\/p>\n\n\n\n

Q5. What\u2019s your favorite kind of design and why?<\/strong><\/p>\n\n\n\n

While I don’t have a specific favorite type of design because each serves its unique purpose, if I had to pick, I’d lean towards the fashion industry for my personal favorites.<\/p>\n\n\n\n

Q6. To you, what makes a \u201cgood\u201d design?<\/strong><\/p>\n\n\n\n

To me, the epitome of good design lies in the meticulous harmony of every detail, from size and color to texture and proportions. Witnessing a well-crafted design elicits a sense of tranquility in the mind, bringing about a relaxed state.<\/p>\n\n\n\n

On the contrary, encountering elements, such as an item being out of proportion, can occasionally trigger nervousness. It might sound unconventional, but I’m that person who finds it second nature to stroll around and reposition things that don’t align correctly.<\/p>\n\n\n\n

Q7. Describe your design style and its main characteristics. <\/strong><\/p>\n\n\n\n

Many characterize my design as a blend of boldness and sophistication\u2014perhaps a bit perplexing, yet not entirely. It’s a design style that can be described as burlesque in its essence but meticulous in its attention to detail\u2014an intriguing combination.<\/p>\n\n\n\n

Take, for instance, “The Sneaker,” a design I crafted featuring raw black snake-printed skin and glossy gold details. It strikes a balance suitable for both skaters and formal occasions. Notably, this sneaker clinched several accolades! For me, the allure lies in creating designs that are both daring and refined.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q8. Tell us about your design process. <\/strong><\/p>\n\n\n\n

The approach varies based on the project, but typically, when commencing a new endeavor, I gather the necessary information and then allow it to incubate for about two weeks. During this period, though seemingly dormant, my brain engages in a peculiar process, working out the details. Upon resuming the project after this reflective period, it usually comes together seamlessly.<\/p>\n\n\n\n

Described as a savant, I attribute this to having Asperger’s syndrome\u2014a powerful tool for me. My brain continually captures images from my surroundings, facilitating the rapid identification of suitable shapes, colors, and materials.<\/p>\n\n\n\n

An additional advantage is its perpetual search for information, analyzing trends and details across all media. I believe many designers who stay one step ahead of the market possess similar skills.<\/p>\n\n\n\n

The Reminder is an exquisite watch crafted to help you keep time and reflect on the effects of climate change. It  \u2026 (Read more at NY Product Design Awards<\/a>).<\/p>\n\n\n\n

<\/p>\n\n\n\n

Read more about this interview<\/a> with Matthew Smith from the United States, the Silver Winner of the 2023 NY Product Design Awards.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kaj Ransvi EF, born in 1968 in Sweden with connections to both Sweden and Finland, currently resides in the southern part of Sweden. 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