Vinnie Urdea is the creative director at Halteres Associates, a leading bioscience consultancy offering strategic and tactical services in diagnostics, medical devices, and life science research. His career began as an actor and performer, followed by a decade as a freelance video producer before joining Halteres full-time in 2020.<\/p>\n\n\n\n
Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n My name is Vinnie Urdea and I am the creative director for Halteres Associates, a leading bioscience consultancy that provides strategic and tactical services in the areas of diagnostics, medical devices, and life science research to clients of all sizes. I’ve had an interesting path to my current position, as I started my career as an actor and performer, but have spent the last 10 years as a freelance video producer before taking my full-time position at Halteres in 2020.<\/p>\n\n\n\n I graduated from NYU’s Tisch School of the Arts with a major in Drama and a double minor in Producing For Film and Cinema Studies.<\/p>\n\n\n\n Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n I’ve always been a creator, it has always been that way since I can remember. I have always enjoyed seeking out musicals or film editing classes or whatever opportunities I could find as a kid. So, it was always in my nature; I never knew another way.<\/p>\n\n\n\n Q3. What does \u201ccreativity\u201d mean to you?<\/strong><\/p>\n\n\n\n One of the most vexing challenges in the business of bioscience is how to communicate dense scientific information to those who may not yet know the foundational aspects of your work. This is where Halteres Associates’ technical expertise and video production creativity meet.<\/p>\n\n\n\n The symbiosis between the Halteres video production team and the Halteres bioscience experts ensures that your videos will pop with professional editing and eye-catching visuals while maintaining the technical integrity that is critical to success. When bridging the gap between substance and presentation, our clients rely on our technological competency and our creative efficiency to deliver an exceptional result.<\/p>\n\n\n\n The nationwide Halteres video production team of trusted professionals makes up an in-house boutique video marketing agency that offers a full menu of production services to help you with every step of the production process, from pre-production, storyboarding, scriptwriting, filming, animation, directing, editing, post-production, and distribution.<\/p>\n\n\n\n Q4. Tell us about your creative and\/or design process.<\/strong><\/p>\n\n\n\n I think creativity comes in many different forms but it comes down to the root word of “create” – as long as you are making things, whether that’s sculpture or screenplays, or spreadsheets or car parts, there are different ways to create and feel “creative”. A baker is just as much of an artist as a poet is.<\/p>\n\n\n\n Q5. What’s your favorite part of the creative process and why?<\/strong><\/p>\n\n\n\n I think any idea that does not assume but seeks to think differently about its subject is in itself “creative”. With storytelling, it’s not a great idea to tell as story differently just for the sake of being different, but finding a different way that suits the STORY – where the method then supports the function – that can be truly creative.<\/p>\n\n\n\n Q6. Do you think your country and its cultural heritage has an impact on your creativity process?<\/strong><\/p>\n\n\n\n Personally, I describe my process as “making things more of what they already are” – it’s not my job to project MY view, necessarily, onto a project or a story, but instead, I think of myself as a conductor who manages the full orchestra, with everyone doing their own jobs in order to bring the whole symphony together.<\/p>\n\n\n\n So long as the music sounds good, I’ve done my job and I don’t mind who gets the credit. And having been on the performing or the crew end of the process so many times, I know that the team can always see the ways that the “director” pulls the project over the finish line, so everyone knows who’s at the helm and allows them to stay in their lane. As Bill Belichick says, “Do Your Job.”<\/p>\n\n\n\n Q7. Congratulations! As the winner of the 2023 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?<\/strong><\/p>\n\n\n\n I don’t know fully how to answer that question but I will describe one part I see differently than many others. When I was in plays or musicals in high school, many of my peers would throw off their costumes in a heap and run out to see their friends and family, whereas me and a few others would stay behind, put our costumes back on their hangers, get out of makeup, have a few laughs with the stage manager and the crew, and then leisurely make my way out – and I have noticed that many of the professionals I work with now are built the same way.<\/p>\n\n\n\n The denouement is just as important as the crescendo, so I love sticking the landing and giving care and respect to the process itself, and I think that’s something that separates professionals from people who don’t take it nearly as seriously.<\/p>\n\n\n\n Q8. Can you explain a bit about the winning work you entered into the 2023 MUSE Creative Awards, and why you chose to enter this project?<\/strong><\/p>\n\n\n\n I often think of the apocryphal Michelangelo quote, take a large piece of stone and carve away everything that doesn’t look like an elephant – carve away everything that doesn’t serve your story, then tell that.<\/p>\n\n\n\n Q9. What was the biggest challenge with this project?<\/strong><\/p>\n\n\n\n While not particularly so, I have proudly called myself a New Yorker for the past 15 years, and my time in the city undeniably shapes my creative approach. I strive to be direct, fearless, swift yet in control, and perpetually mindful of my place within the vibrant tapestry of my surroundings.<\/p>\n\n\n\n Q10. What makes your country specifically, unique in the creative industry?<\/strong><\/p>\n\n\n\n We are so honored to receive 9 wins in the 2023 MUSE Creative Awards. We are more focused than ever on whether or not our work for our clients suits their needs, and results in their desired business outcomes for that project, but to have outside recognition of the high quality of our work certainly feels very good.<\/p>\n\n\n\n As creative director, being able to congratulate our whole team on their contributions to those honored works makes me feel great in my role as a manager. They all deserve the recognition!<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Unlocking the Proteome -The NULISA\u2122 Platform sets a new standard in proteomic analysis with attomolar sensitivity, allowing for unprecedented … (Read more at MUSE Creative Awards<\/a>).<\/p>\n\n\n\n