{"id":21172,"date":"2023-11-02T08:00:00","date_gmt":"2023-11-02T08:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=21172"},"modified":"2023-10-30T11:01:34","modified_gmt":"2023-10-30T11:01:34","slug":"interview-with-misty-muscatel-davis-from-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-misty-muscatel-davis-from-united-states\/","title":{"rendered":"Interview with Misty Muscatel Davis from United States"},"content":{"rendered":"\n

Misty Muscatel Davis is Circana’s Global Chief Marketing Officer, overseeing marketing and sales initiatives aligned with the company’s growth goals. She leads corporate messaging and execution across various marketing assets, including digital, presentations, campaigns, events, demos, sales support, and strategic communications.<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n

My name is Misty Muscatel and as the Global Chief Marketing Officer at Circana, I drive multiple marketing and sales initiatives to align with the company\u2019s growth strategies with the goal of accelerating demand, awareness, and ecosystem growth.<\/p>\n\n\n\n

I lead the continuous evolution of corporate messaging, positioning and execution of the company’s narrative in key marketing assets, including digital, presentations, campaigns, events, demos, sales enablement, and strategic communications. I\u2019m laser-focused on pipeline generation, ensuring the company communicates the right message at the right time and in the right place to all target audiences.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n

I would consider myself more of a manager of creativity. I am excited and inspired to bring together the best and brightest creative minds and turn them loose on a challenge. I welcome their questions, new ideas, different ways of looking at challenges and coming up with awe-inspiring results.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile, and what you do.<\/strong><\/p>\n\n\n\n

Circana provides a 360-degree, full-circle understanding of the consumer, store, and wallet, to advise the world\u2019s leading brands and retailers across almost every industry on how to identify opportunities, ignite innovation and achieve ongoing, sustainable growth. Through technology, analytics, and cross-industry data, Circana tracks millions of products spanning more than 2,000 categories across over 500,000 stores in 20 countries.<\/p>\n\n\n\n

The company advises almost 7,000 brands and retailers globally in industries including consumer packaged goods, beauty, technology, food service and food consumption.<\/p>\n\n\n\n

Q4. What does \u201ccreativity\u201d mean to you?<\/strong><\/p>\n\n\n\n

Creativity is an essential element of a communications challenge. It is developing visuals, text and symbols that address the challenge clearly, elegantly and in a thought-provoking manner so new opportunities are generated.<\/p>\n\n\n\n

Q5. To you, what makes a \u201ccreative\u201d idea and\/or design?<\/strong><\/p>\n\n\n\n

A creative idea\/design is one that inspires, intrigues, and draws in the viewer. And it almost always reflects non-mainstream and non-traditional thought.<\/p>\n\n\n\n

Winning Entry<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Read more about this interview<\/a> with Di Lu from the United States, the Gold Winner of the 2023 MUSE Creative Awards.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Misty Muscatel Davis is Circana’s Global Chief Marketing Officer, overseeing marketing and sales initiatives aligned with the company’s growth goals. 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