{"id":2099,"date":"2018-01-02T07:09:35","date_gmt":"2018-01-02T07:09:35","guid":{"rendered":"http:\/\/iaaawards.org\/blog\/?p=2099"},"modified":"2022-08-01T11:05:20","modified_gmt":"2022-08-01T11:05:20","slug":"harlo-video-campaign-muse-awards","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/harlo-video-campaign-muse-awards\/","title":{"rendered":"Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards"},"content":{"rendered":"<p><strong>Fetzer Vineyards video campaign by Harlo, United States is a Platinum Winner in the 2017 Muse Creative Awards.<\/strong><\/p>\n<h4><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2103 size-full\" title=\"Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-06-at-12.43.40-PM.png\" alt=\"Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards\" width=\"1551\" height=\"732\" \/><\/h4>\n<p>Company : <a href=\"https:\/\/www.harlointeractive.com\" class=\"external\">Harlo<\/a><\/p>\n<p>Client : Fetzer Vineyards<\/p>\n<p>Project Title : Sounds of Craft<\/p>\n<p>Category : Video | Experimental<\/p>\n<p>Country : United States<\/p>\n<h4><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2100 size-full\" title=\"Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-06-at-12.44.47-PM.png\" alt=\"Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards\" width=\"1550\" height=\"733\" \/><\/h4>\n<h4>Video Concept<\/h4>\n<p>In Spring 2016, Harlo developed a video campaign for Fetzer. The design intends to appeal to the growing audience of wine-drinking Millennials and younger Gen X members. Their goal was to create an emotional connection using media platforms that have cultural significance with the audience and that would allow for more engaging brand storytelling. The video concept relied on sound design to leverage Instagram and Facebook&#8217;s &#8220;tap for sound&#8221; audio cue as a way to differentiate our content and encourage deeper engagement and full video views.<\/p>\n<h4><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2102 size-full\" title=\"Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-06-at-12.45.57-PM.png\" alt=\"Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards\" width=\"1551\" height=\"735\" \/><\/h4>\n<p>The series of 30-second video vignettes layered musical compositions of field recordings matched with visual moments from winemakers, tastemakers, and Net Positive authorities to emphasize the relationship between wine and the land it comes from. These vignettes were parlayed into a national digital advertising campaign; when combined with their social media exposure, these videos garnered over 2.5 million impressions, 988K video views, a combined $0.02 Cost Per Video View (nearly 10x lower than average) and 227K social actions, primarily from our desired audience of Millennials and younger Gen X members. This campaign helped bring awareness to Fetzer&#8217;s regenerative business practices to tap into a market that makes informed purchases. Cheers!<\/p>\n<h4><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2101 size-full\" title=\"Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-06-at-12.48.00-PM.png\" alt=\"Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards\" width=\"1550\" height=\"734\" \/><\/h4>\n<p>Watch the video campaign at <a href=\"https:\/\/www.harlointeractive.com\/case-study\/fetzer-sounds-of-craft\" class=\"external\">Harlo Interactive<\/a>!<\/p>\n<p>Visit\u00a0<a href=\"https:\/\/museaward.com\/winner\" class=\"external\">Muse\u00a0Creative Awards<\/a>\u00a0Winner Page\u00a0for more great works.<\/p>\n<p class=\"winner_info_info\">Advertising Awards\u00a0\u00a0| \u00a0Muse Awards\u00a0\u00a0| \u00a0Creative Awards\u00a0\u00a0| \u00a0Photography Awards\u00a0\u00a0| \u00a0Website Awards\u00a0 | \u00a0<a href=\"https:\/\/museaward.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Video Awards<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fetzer Vineyards video campaign by Harlo, United States is a Platinum Winner in the 2017 Muse Creative Awards. Company : Harlo Client : Fetzer Vineyards Project<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66,407],"tags":[9,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards<\/title>\n<meta name=\"description\" content=\"Fetzer Vineyards video campaign by Harlo, United States is a Platinum Winner in the 2017 Muse Creative Awards. 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