{"id":20404,"date":"2023-09-05T09:40:00","date_gmt":"2023-09-05T09:40:00","guid":{"rendered":"https:\/\/muse.international\/?p=20404"},"modified":"2023-10-31T05:24:03","modified_gmt":"2023-10-31T05:24:03","slug":"interview-with-pei-yao-heather-tang-for-kasha-m","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-pei-yao-heather-tang-for-kasha-m\/","title":{"rendered":"Interview with Pei Yao (Heather) Tang for KASHA M"},"content":{"rendered":"\n

Peiyao (Heather) Tang is a San Francisco-based graphic designer with extensive international experience in places such as Japan and Europe. She is currently a member of the Mucho Design Studio team in the United States, where she collaborates with independent fashion and home brands and lends her expertise to support local businesses in her hometown.<\/p>\n\n\n\n

Interview with the 2023 London Design Awards Winner – Pei Yao (Heather) Tang<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your design background.<\/strong><\/p>\n\n\n\n

I am Heather Tang, a graphic designer from San Francisco. My journey has taken me to Japan, Europe, and various other places. Currently situated in the United States, I am a graphic designer at Mucho Design Studio. I extend design expertise to multiple independent fashion and home brands. Alongside, I contribute design services to local businesses like brands, cafes, and bookstores in my hometown.<\/p>\n\n\n\n

Born in Chengdu, China, a country renowned for its spicy hotpot and adorable pandas – I embarked on travels through Japan and Europe before finding my base in San Francisco. The dynamic changes around me and the fusion of diverse cultures serve as the core inspiration for my work.<\/p>\n\n\n\n

My upbringing in China, immersed in traditional Confucian values, coupled with interactions with diverse individuals during my travels, has given rise to a constant interplay of cultures and ideas within me, all seamlessly incorporated into my design projects. Think of me as a sponge, perpetually influenced by the city vibes, weather, street-corner cafes, and the myriad nuances of daily life.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a designer\/artist?<\/strong><\/p>\n\n\n\n

My inquisitiveness about the world and my yearning for self-expression is what drives me. Design language functions as my medium of communication with the world, and it brings me immense joy when others can perceive and grasp the essence of my creations.<\/p>\n\n\n\n

Q3. Tell us more about your agency\/company, job profile, and what you do.<\/strong><\/p>\n\n\n\n

After completing my studies, I was lucky to be extended an opportunity by Mucho Design Agency in San Francisco. At present, I hold the role of a graphic designer within the organization. My responsibilities encompass team collaboration to produce innovative results and taking charge of tasks such as animation and brand design.<\/p>\n\n\n\n

Q4. What does \u201cdesign\u201d mean to you?<\/strong><\/p>\n\n\n\n

To me, design resembles the act of choosing a present. We pick distinct gifts according to various individuals and contexts. Likewise, design involves understanding diverse individuals, crafting choices in line with various themes. The eventual design outcome is consistently one-of-a-kind and custom-made for that individual. This journey is enthralling and captivating.<\/p>\n\n\n\n

Q5. What\u2019s your favorite kind of design and why?<\/strong><\/p>\n\n\n\n

On a personal level, I hold a deep enthusiasm for both graphic design and architectural design. Graphic design extends beyond mere posters and logos; it’s a captivating domain encompassing typography, brand systems, animation, and beyond. Conversely, architectural design embraces diverse industry insights and factors. I frequently discover inspiration in architecture, sensing a meaningful linkage between these two realms.<\/p>\n\n\n\n

\n\n\n\n

Winning Entry<\/strong><\/p>\n\n\n\n

[ BACKGROUND & CHALLENGE ] KASHA M was founded by a talented female designer with a great \u2026 (Read at London Design Awards<\/a>).<\/p>\n\n\n\n

Read more about Pei Yao (Heather) Tang’s interview<\/a> for the 2023 MUSE Creative Awards!<\/p>\n","protected":false},"excerpt":{"rendered":"

Peiyao (Heather) Tang is a San Francisco-based graphic designer with extensive international experience in places such as Japan and Europe. 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