{"id":20077,"date":"2023-08-17T08:15:00","date_gmt":"2023-08-17T08:15:00","guid":{"rendered":"https:\/\/muse.international\/?p=20077"},"modified":"2023-08-14T11:12:16","modified_gmt":"2023-08-14T11:12:16","slug":"interview-with-brenna-eller-from-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-brenna-eller-from-united-states\/","title":{"rendered":"Interview with Brenna Eller from United States"},"content":{"rendered":"\n

Brenna Eller serves as the Chief Communications Officer at Canopy Growth, a leading global player in the cannabis sector. In her role, she works closely with her team to dismantle the stereotypes associated with the cannabis industry and educate consumers about the positive impact cannabis can have on people’s lives.<\/p>\n\n\n\n

Interview with the 2023 TITAN Business Awards \u2013 Brenna Eller<\/p>\n\n\n\n

Q1. Please provide us with a brief bio of yourself.<\/strong><\/p>\n\n\n\n

Hello! My name is Brenna Eller and as the Chief Communications Officer at global cannabis leader, Canopy Growth, I collaborate with my team to break down the stigmas of the cannabis industry and help consumers understand how cannabis can improve lives. Our industry has gone through immense change, and it\u2019s my goal to actively transform the way our company communicates from the inside out, while setting the standard for communications excellence within the cannabis industry.<\/p>\n\n\n\n

Since joining Canopy, I have had the privilege of overseeing the development of our corporate social responsibility program. This has been a true highlight as I am able to help address some of the injustices and challenges of prohibition while supporting organizations that drive awareness around responsible use. Most recently, I had the unique opportunity of creating and leading the communications strategy to support the launch of Canopy USA, a U.S.-based holding company \u2013 an industry first.<\/p>\n\n\n\n

Prior to joining Canopy, I was the Head of Corporate Communications at Samsung America notably during my time at Samsung, I oversaw the strategy and communications for the Galaxy Note7 recall.<\/p>\n\n\n\n

Q2. What is your role in the company?<\/strong><\/p>\n\n\n\n

As Chief Communication Officer, I am responsible for ensuring our key audiences — including investors, customers, employees, legislators, partners, and stakeholders — understand Canopy Growth\u2019s journey to becoming a leading North American cannabis company and the immense value inherent in our vision of unleashing the power of cannabis to improve lives.<\/p>\n\n\n\n

At times, this means crafting integrated marketing plans to launch new cannabis brands, creating strategies to enhance employee engagement, working with media to share our corporate perspective, or driving investor engagement with quarterly earnings. My role is vast and multifaceted, allowing me to leverage and develop my expertise across marketing, communications, corporate strategy, employee engagement, reputation management, and advertising.<\/p>\n\n\n\n

Q3. Please tell us more about your organization.<\/strong><\/p>\n\n\n\n

Canopy Growth is a leading, global cannabis company. From supporting personal wellness through high-quality cannabis products and brands to fostering economic opportunity and striving toward social justice, Canopy is showcasing the capacity of cannabis as a force for good. Through our best-in-class brands, including Tweed, 7ACRES, Doja, Martha Stewart CBD, and others, we offer cannabis in a variety of formats aligned to the diverse needs and desires of consumers.<\/p>\n\n\n\n

Q4. Describe the industry your organization is specialized in, as well as its main characteristics.<\/strong><\/p>\n\n\n\n

The cannabis industry is a new one, as the legalization of cannabis is a recent advancement in some countries and is still prohibited in others. Additionally, given the cultural and historical misconceptions about cannabis, the industry is faced with skepticism and concern.<\/p>\n\n\n\n

This creates a uniquely dynamic and also challenging business environment but one in which I believe there is immense potential. As regulations evolve and more people begin to understand the benefits of cannabis including and beyond recreational use, we will continue to see advancement and new opportunities in this industry.<\/p>\n\n\n\n

Q5. Congratulations! As the winner of the TITAN Business Awards, what does it mean for you and your team to receive this distinction?<\/strong><\/p>\n\n\n\n

This award is a testament to the remarkable team at Canopy Growth and our unwavering commitment to unleashing the power of cannabis to improve lives. Together, we\u2019ve achieved various milestones in advocating for cannabis and expanding the boundaries and potential of this powerful plant.<\/p>\n\n\n\n

I am honored to be on a team that has the vision and motivation to help push the needle forward for this must-win industry. I am perpetually encouraged by what this team is capable of and what lies ahead for Canopy Growth — and the receipt of this honor is further evidence that we are moving in the right direction.<\/p>\n\n\n\n

\n\n\n\n

Winning Entry<\/strong><\/p>\n\n\n\n

Brenna is a results-driven senior communications professional who stops at nothing to go above and beyond for global \u2026 (Read more at TITAN Business Awards<\/a>). <\/p>\n\n\n\n

Read more about this interview<\/a> with Patti Fisher from the United States, the Gold Winner of the 2023 TITAN Business Awards.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Brenna Eller serves as the Chief Communications Officer at Canopy Growth, a leading global player in the cannabis sector. 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