{"id":19925,"date":"2023-08-10T08:20:00","date_gmt":"2023-08-10T08:20:00","guid":{"rendered":"https:\/\/muse.international\/?p=19925"},"modified":"2023-10-31T05:27:25","modified_gmt":"2023-10-31T05:27:25","slug":"interview-with-peiyao-heather-tang-from-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-peiyao-heather-tang-from-united-states\/","title":{"rendered":"Interview with Peiyao (Heather) Tang from United States"},"content":{"rendered":"\n
<\/h5>\n\n\n\n

A graphic designer with an abundant of experience from working in Mucho Design Studio, Peiyao (Heather) Tang extends her knowledge to offering design services to local brands, coffee shops and bookstores in her hometown. <\/p>\n\n\n\n

Interview with the 2023 MUSE Creative Awards Winner – Peiyao (Heather) Tang<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n

I am Peiyao (Heather) Tang, a graphic designer from San Francisco. I have traveled to Japan, Europe, and other places. Currently, I am based in the United States and work as a graphic designer at Mucho Design Studio. I provide design services to numerous independent fashion and home brands. Apart from that, I offer design services to local brands, coffee shops, and bookstores in my hometown.<\/p>\n\n\n\n

I was born in Chengdu, China, a city famous for its spicy hotpot and adorable pandas. After that, I traveled to Japan and Europe before settling in San Francisco. I believe that the most inspirational elements in my work come from the changes happening around me and the fusion of different cultures.<\/p>\n\n\n\n

Growing up in China, I was influenced by the traditional Confucian culture. Through traveling, I encountered cultural collisions and engaged in conversations with diverse individuals. These different cultures and ideas constantly collide and transform within me, ultimately integrating into my design work. I am like a sponge, constantly influenced by the city I live in, the weather, the coffee shops on the street corners, and all the little things in life.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n

I believe it is my curiosity about the world and my desire to express myself. Design language is the way I communicate with the world and I am delighted when someone can see and understand my designs.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile, and what you do.<\/strong><\/p>\n\n\n\n

I was more than fortunate to receive an offer from Mucho Design Agency in San Francisco after graduation where I am currently working as a graphic designer. My job involves collaborating with the team to deliver creative outputs and taking responsibility for animation and brand design, among other tasks.<\/p>\n\n\n\n

Q4. What does \u201ccreativity\u201d mean to you?<\/strong><\/p>\n\n\n\n

Creativity, to me, is like the process of selecting a gift. We choose specific gifts based on different individuals and themes. Similarly, the creative process involves getting to know different people and designing and selecting gifts based on different themes. The final design solution is always unique and tailored specifically to that person. This process is fascinating and captivating.<\/p>\n\n\n\n

Q5. To you, what makes a \u201ccreative\u201d idea and\/or design?<\/strong><\/p>\n\n\n\n

A creative design is not like mathematics; it is not a problem with a definitive answer. I don’t believe that “expensive” design necessarily equates to a “good” creative design. I believe that a good creative design is one that effectively communicates with its intended audience and is understood by them. In my understanding, creative design is also more about communication, using visual language to convey ideas clearly and allow the audience to comprehend them. To me, that is what makes a creative design good.<\/p>\n\n\n\n

\n\n\n\n
Winning Entry<\/h5>\n\n\n\n

KASHA M FASHION BRAND DESIGN<\/p>\n\n\n\n

Kasha m.[ BACKGROUND & CHALLENGE ] KASHA M was founded by a talented female designer with a \u2026 (Read more at MUSE Creative Awards<\/a>).<\/p>\n\n\n\n

LOUD CAFE BRAND DESIGN<\/p>\n\n\n\n

[ OBJECTIVE & CHALLENGE ] The project’s goal was to use visual language to create a warm, handmade, and \u2026 (Read more at MUSE Creative Awards<\/a>).<\/p>\n\n\n\n

<\/p>\n\n\n\n

Read more about this interview<\/a> with Jiao Jiao from the United States, the Silver Winner of the 2023 MUSE Creative Awards.<\/p>\n","protected":false},"excerpt":{"rendered":"

A graphic designer with an abundant of experience from working in Mucho Design Studio, Peiyao (Heather) Tang extends her knowledge to offering design services to local [\u2026]<\/span><\/p>\n","protected":false},"author":18,"featured_media":19932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372],"tags":[9,12,382],"yoast_head":"\nInterview with Peiyao (Heather) Tang from United States<\/title>\n<meta name=\"description\" content=\"Winner interview with Peiyao (Heather) Tang from the United States, the Platinum Winner of the 2023 MUSE Creative Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-peiyao-heather-tang-from-united-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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