{"id":19796,"date":"2023-08-03T08:10:00","date_gmt":"2023-08-03T08:10:00","guid":{"rendered":"https:\/\/muse.international\/?p=19796"},"modified":"2023-08-02T09:09:25","modified_gmt":"2023-08-02T09:09:25","slug":"interview-with-rebecca-nunez-from-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-rebecca-nunez-from-united-states\/","title":{"rendered":"Interview with Rebecca Nunez from United States"},"content":{"rendered":"\n

Rebecca Nunez is the honored founder and CEO of The MRN Agency, an international woman and minority owned full service marketing agency and is motivated by replacing random acts of marketing through data-driven decision-making.<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n

My name is Rebecca Nunez, and I am the founder and CEO of The MRN Agency. We are an award-winning, international, woman- and minority-owned full-service marketing agency that services the largest brands on the globe. Specializing in US Hispanic and LATAM brand strategy, sponsorship negotiations, experiential marketing, and live\/virtual event activations, my philosophy is anchored by the mission of \u201creplacing random acts of marketing through data-driven decision-making.\u201d<\/p>\n\n\n\n

Prior to founding my own agency, I served as an Executive at WME Experiential, AxiCom\/WPP, Wasserman, and CAA, representing an extensive portfolio of Fortune 100 and 500 companies.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n

I don\u2019t believe creativity is a choice per se\u2026You are inspired by a series of moments, events, and experiences that result in creative output.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile, and what you do.<\/strong><\/p>\n\n\n\n

The MRN Agency is a woman and minority-owned cultural intelligence marketing agency that ideates and executes both B2B and B2C initiatives led by data-driven strategy. Our core client base is rooted in the tech and wireless industries, and we have expanded outside the US and into the international arena with our newest\u2013and biggest\u2013portfolio clients. As a full-service agency, we offer data insights, go-to-market plan development, creative services, production, execution, and ROI analysis.<\/p>\n\n\n\n

Our specialties, however, are grassroots\/field marketing, experiential and live event activations, premium virtual experiences, executive visibility, and sponsorship management. These are supported by a finely-tuned process that aligns marketing initiatives that strategically support brand KPIs and business goals. Beyond being a founder and owner, I oversee strategy and creativity.<\/p>\n\n\n\n

Q4. What does \u201ccreativity\u201d mean to you?<\/strong><\/p>\n\n\n\n

I believe creativity has three pillars: Innovation<\/strong>, Disruption<\/strong>, and Evoking Emotion<\/strong>. When done correctly, a creative idea challenges the status quo, inspires action, and demands conversation.<\/p>\n\n\n\n

Q5. To you, what makes a \u201ccreative\u201d idea and\/or design?<\/strong><\/p>\n\n\n\n

The most creative campaigns are designs that take risks and challenge the status quo, while at the same time, are open to being challenged. While creativity is obviously subjective and up for interpretation, the best concepts are ones that invite a conversation and spark interest.<\/p>\n\n\n\n

\n\n\n\n

Winning Entry<\/strong><\/p>\n\n\n\n

The AT&T Fan Zone brings various interactive digital and social stations utilizing advanced technology to create \u2026 (Read more at MUSE Creative Awards<\/a>).<\/p>\n\n\n\n

Read more about this interview<\/a> with Nan He from the United States, the Silver Winner of the 2023 MUSE Creative Awards.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Rebecca Nunez is the honored founder and CEO of The MRN Agency, an international woman and minority owned full service marketing agency and is motivated by [\u2026]<\/span><\/p>\n","protected":false},"author":18,"featured_media":19848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372],"tags":[9,12,382],"yoast_head":"\nInterview with Rebecca Nunez from United States<\/title>\n<meta name=\"description\" content=\"Winner interview with Rebecca Nunez from the United States, the Gold Winner of the 2023 MUSE Creative Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-rebecca-nunez-from-united-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview 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