{"id":19635,"date":"2023-07-17T10:50:00","date_gmt":"2023-07-17T10:50:00","guid":{"rendered":"https:\/\/muse.international\/?p=19635"},"modified":"2023-09-01T03:31:15","modified_gmt":"2023-09-01T03:31:15","slug":"scent-of-africa-a-matrimony-of-perfumery-and-patriotism","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/scent-of-africa-a-matrimony-of-perfumery-and-patriotism\/","title":{"rendered":"SCENT OF AFRICA, A Matrimony of Perfumery and Patriotism"},"content":{"rendered":"\n

Ghandour Cosmetics Limited released a line of fine fragrances that<\/strong> uses African ingredients in an effort to put Africa on the map.<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Perfumery is a complex process which involves collecting ingredients, extracting oils, blending, aging and quality control. Where absolute focus to creating fragrant perfumes for the masses. The word \u2018perfume\u2019 is comes from the French word \u2018parfum\u2019 and Italian word \u2018parfumare\u2019 which translates \u2018to smoke through\u2019. The art of perfume-making has existed since Mesopotamian times, Indus Valley and many historians believe to be Ancient China. The methods and techniques of yesteryear has since then been of use by scientists and professionals. It is ultimately fascinating as to how such an art to the world centuries ago is heavily be of use by the modern people of today.<\/p>\n\n\n\n

In Ghana lies Ghandour Cosmetics Limited, a fine fragrance house by Founder – Tanal Ghandour who produces local perfumes. With alluring African ingredients in an effort to put Africa on the map. Introducing SCENT OF AFRICA\u2019s Eternal Legends Collection! Evidently, where it pays homage to the continent with the sketch of the map on the bottle cap.<\/p>\n\n\n\n

 It also drew inspiration from fabled legends of African mythology which represents a contemporary interpretation of these traditions. Being proud of one\u2019s country and incorporating it into your line of work is incredibly uplifting. That would be of good news by the locals and international users!<\/p>\n\n\n\n

The act of incorporating the continent on the bottle cap presents Africa in a modern light represents an architectural totem. It further accentuates the uniqueness of luxury to the international market. Consequently, the structure is purely avant-garde centric positioning itself into a sculpture, one to marvel at. When towering over the perfume bottle, the map of Africa can be visible to one\u2019s eyes. As if it is above the sphere of the earth (by the bottle\u2019s body) is truly a beautiful sight! Evidently, the amount of attention to detail is immense and beautifully executed. As they managed to produce African perfume while focusing on the mechanism of the spray and the visual of the bottle. The spray mechanism is hidden in the bottle\u2019s neck and the stem and invisible with credit to a patented innovation.<\/p>\n\n\n\n

The brand\u2019s value is \u201cWho I am is where I come from\u201d,is a heart-warming story of being connecting to roots. The brand wholly embraces its country\u2019s art, mythology and values, all three into a bottle. Making it almost a national treasure, one that would be a favorite among the locals for its uniqueness. Henceforth, it would encourage the nation to take pleasure in being a proud civilian of the country by using local products. Moreover, the logo on the bottle takes after the Sankofa symbol, one that features a bird turning its head towards its tail. Which signifies \u2018going back to your roots\u2019 in the Ghanaian language, Akan. The matrimony of patriotism and perfumery in Ghandour Cosmetics Limited\u2019s SCENT OF AFRICA collection that will blossom in the hearts of citizens. Which consequently won an award in the 2023 NY Product Design Awards, category of Body, Health & Beauty \u2013 Perfumes and Fragrances.<\/p>\n\n\n\n

\n\n\n\n

Credits<\/strong><\/p>\n\n\n\n

Entry Title: Scent of Africa<\/a><\/p>\n\n\n\n

Entrant Company: Ghandour Cosmetics Limited<\/a><\/p>\n\n\n\n

Winning Category: Body, Health & Beauty \u2013 Perfume and Fragrances<\/p>\n\n\n\n

<\/p>\n\n\n\n

SCENT OF AFRICA is a fine fragrance house in Ghana. The perfumes are locally, and are \u2026 (Read more at NY Product Design Awards<\/a>).<\/p>\n\n\n\n

A medical marvel that will change the medical industry for the better is ZETA – Augmented Reality Neurosurgical Navigation<\/a>, the 2023 NY Product Designer of the Year by D+I (Design + Industry).<\/p>\n","protected":false},"excerpt":{"rendered":"

Ghandour Cosmetics Limited released a line of fine fragrances that uses African ingredients in an effort to put Africa on the map. Perfumery is a complex [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":19642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[405,66],"tags":[360,492,488],"yoast_head":"\nSCENT OF AFRICA, A Matrimony of Perfumery and Patriotism<\/title>\n<meta name=\"description\" content=\"Scent of Africa by Ghandour Cosmetics Limited released a line of fine fragrane infused with African ingredients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/scent-of-africa-a-matrimony-of-perfumery-and-patriotism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SCENT OF AFRICA, A Matrimony of Perfumery and Patriotism\" \/>\n<meta property=\"og:description\" content=\"Scent of 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