{"id":19601,"date":"2023-08-03T08:25:00","date_gmt":"2023-08-03T08:25:00","guid":{"rendered":"https:\/\/muse.international\/?p=19601"},"modified":"2023-10-31T05:28:27","modified_gmt":"2023-10-31T05:28:27","slug":"interview-with-xuecheng-xiong-from-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-xuecheng-xiong-from-united-states\/","title":{"rendered":"Interview with Xuecheng Xiong from United States"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>With an obsession for creating graphics and aesthetically pleasing visual works, Xuecheng Xiong dove into the path of professionally designing and is currently a multidisciplinary graphic designer\/creative director that is based in New York and Shanghai!<\/p>\n\n\n\n<p>Winner interview with the 2023 MUSE Creative Awards Winner \u2013 Xuecheng Xiong<\/p>\n\n\n\n<p><strong>Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n<p>Hi all! My name is Xuecheng Xiong and I\u2019m a multidisciplinary graphic designer\/ creative director based in New York &amp; Shanghai.<\/p>\n\n\n\n<p><strong>Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n<p>Since childhood, I have been obsessed with creating graphics and aesthetically pleasing visual works. As I start trying to do it professionally as a designer, getting recognition definitely solidifies the path.<\/p>\n\n\n\n<p><strong>Q3. Tell us more about your business\/company, job profile, and what you do.<\/strong><\/p>\n\n\n\n<p>As a multi-disciplinary graphic designer, I have years of experience creating brand identities, and digital solutions for products and services, and a wide scope of design skills.&nbsp;My projects range from Brand Identity, Type Design, Editorial Design, Motion Graphics, Web\/UI, and Art\/Creative Direction. I&#8217;ve worked on projects for Volkswagen, Yeezy, Fila USA, and many others.<\/p>\n\n\n\n<p><strong>Q4. What does \u201ccreativity\u201d mean to you?<\/strong><\/p>\n\n\n\n<p>It\u2019s about my point of view, my thoughts on a subject and how to visualize and narrative them.<\/p>\n\n\n\n<p><strong>Q5. To you, what makes a \u201ccreative\u201d idea and\/or design?<\/strong><\/p>\n\n\n\n<p>In my opinion, there should be some unusual or interesting pieces of thoughts behind the work and a considerate way of communicating in the work.<\/p>\n\n\n\n<p><strong>Q6. Tell us about your creative and\/or design process.<\/strong><\/p>\n\n\n\n<p>After understanding the brief, I always start with the research, meaning searching for everything related to the subject, culture and audience. Research always leads to different directions for creative ideas. The rest is to visualize the ideas and just keep elevating the design by inputting fresh perspectives and thoughts.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Winning Entry<\/strong><\/p>\n\n\n\n<p>Weekend Bike CA is a Vancouver-based bike shop. The visual identity includes type design, logo design, package \u2026 (Read more at <a href=\"https:\/\/museaward.com\/winner-info.php?id=224216\" class=\"external\">MUSE Creative Awards<\/a>).<\/p>\n\n\n\n<p>Read more about this <a href=\"https:\/\/muse.international\/interview-with-guillermo-flores-from-mexico\/\">interview<\/a> with Guillermo Flores from Mexico, the Platinum winner of the 2023 MUSE Creative Awards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With an obsession for creating graphics and aesthetically pleasing visual works, Xuecheng Xiong dove into the path of professionally designing and is currently a multidisciplinary graphic<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":18,"featured_media":19859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372],"tags":[9,12,382],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - 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