{"id":19478,"date":"2023-07-13T08:10:00","date_gmt":"2023-07-13T08:10:00","guid":{"rendered":"https:\/\/muse.international\/?p=19478"},"modified":"2023-07-10T04:37:02","modified_gmt":"2023-07-10T04:37:02","slug":"bringing-about-a-conversation-on-the-uninvited","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/bringing-about-a-conversation-on-the-uninvited\/","title":{"rendered":"Bringing About A Conversation on The Uninvited"},"content":{"rendered":"\n

The Uninvited is an internal campaign illustrates the debilitating effects it has on individuals who are with Chronic Spontaneous Urticaria (CSU) by Page & Page and Partners and Novartis.<\/p>\n\n\n\n

Chronic spontaneous urticaria or in short CSU, is a relapsing, unremitting skin condition that is life-altering that distresses the skin. It is complex to diagnose let alone manage. Some of the more general symptoms include itching and burning of the skin, hives (wheals or plaques) at spontaneous moments. Scientists are still at odd ends as to how this condition works. Given as it is still not a complete research. However, the ramifications it has on its unsuspecting patients is disheartening due to its unpredictability and the condition is in correlation to mental disorders and metabolic diseases.<\/p>\n\n\n\n

Additionally, the skin condition has dire complications which includes sleep complications, anxiety, depression, low energy levels. Emotional distress and forces the individual to withdraw from society. Patients have also reported a feeling of hopelessness as they continue scrambling from dermatologist to hepatologist. In search for a cure and a solution to free them from this torment. Misunderstood by the general public and health professionals, nothing seems to be of solution. Going as far as to avoid certain foods in hopes that the body would not attack itself.<\/p>\n\n\n\n

Moreover, the morbid condition that continues to terrorize its patients compelled Novartis\u2019 Immunology, Hepatology and Dermatology (IHD) division. To shed a light on the very individuals who involuntarily shares their life with condition and how they cope. An internal multimedia awareness campaign was to call attention to the effects of the condition on World Urticaria Day 2020. Page & Page and Partners was employed by Novartis and its primary purpose was to bring about a change of conversation. To knock the audience off of their daily autopilot and shift their focus onto how individuals cope with CSU.<\/p>\n\n\n\n

The visual campaign was inspired by the discernment of various social media platforms spanning across five languages. In order to gain a better understanding on the overwhelming impact it has on CSU patients. Rightfully titled, The Uninvited, is included in a series of telling illustration that portrays the condition as such. A common theme that was in how the CSU patients view themselves. From the series, patients have even went on to describe that living with the invasive condition. Described like a separate entity living independent of them. Living as two characters, yesterday, the Beauty and today, the Beast.<\/p>\n\n\n\n

It gnaws at the soul as to how these individuals do not feel like they have control over their body. Which is Page & Page and Partners together with Norvis believes it is imperative to highlight. Bring about an awareness surrounding the condition to the public and educate them of the risks. Along with resources to learn more about said condition. Both parties understand that crippling effects it has on individuals with the afflicted condition that one should not be alone in this battle, providing a supportive group or a space where individuals can come together with people who understand each other the most. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Evidently, the campaign has a record at Novartis with the video had a view count of 441 times on launch day which cements their success crossing international waters to Italy, France, Germany and Spain, wanting for the material to be in their local languages. Both parties again has merit for their efforts in bringing about a conversation that resulted in achieving a Platinum Winner at the 2023 TITAN Health Awards under the category of Marketing Campaign \u2013 Communications Campaign.<\/p>\n\n\n\n

Credits<\/p>\n\n\n\n

Entry Title: The Uninvited<\/a><\/p>\n\n\n\n

Entrant Company: Page & Page and Partners<\/a><\/p>\n\n\n\n

Client: Novartis<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Uninvited is an internal campaign illustrates the debilitating effects it has on individuals who are with Chronic Spontaneous Urticaria (CSU) by Page & Page and [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":19483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,511],"tags":[508,419,512],"yoast_head":"\nBringing About A Conversation on The Uninvited<\/title>\n<meta name=\"description\" content=\"The Uninvited is an internal campaign that illustrates the effects it has on individuals Chronic Spontaneous Urticaria (CSU).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/bringing-about-a-conversation-on-the-uninvited\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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