{"id":18405,"date":"2023-05-03T13:00:49","date_gmt":"2023-05-03T13:00:49","guid":{"rendered":"https:\/\/muse.international\/?p=18405"},"modified":"2023-05-02T03:26:27","modified_gmt":"2023-05-02T03:26:27","slug":"interview-with-gia-lee-from-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-gia-lee-from-united-states\/","title":{"rendered":"Interview With Gia Lee From United States"},"content":{"rendered":"\n

Gia Lee has a deep passion for human behavior and its intersection with advertising which in turn fuels her as a Gen Z leader.<\/strong><\/em><\/p>\n\n\n\n

Interview With The 2022 NYX Marcom Awards Winner \u2013 Gia Lee<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your background.<\/strong><\/p>\n\n\n\n

Gia is a Gen Z Entrepreneur who Co-Founded NinetyEight, a Gen Z marketing agency in LA. Born and raised in Manila, Philippines, she has since studied in Los Angeles and London which has fueled her pursuit of creative impact in our borderless, multicultural world. Her passion for human behavior and its intersection with advertising are what drives her as a Gen Z leader. In her spare time, you\u2019ll probably find her in pursuits of creative exploration through thrifting, scuba diving, pottery, and golf. In everything she does, Gia hopes to craft unique and meaningful cultural moments for Gen Z and beyond.<\/p>\n\n\n\n

Q2. What led you to become a marketing communications professional?<\/strong><\/p>\n\n\n\n

I kickstarted my marketing career through the M School, a 2-year specialized advertising program at Loyola Marymount University. During my time at the M-School, I was able to land internships at various advertising agencies in LA such as David & Goliath and RPA. All in all, I have always been interested in culture & community and found my place in impacting both areas through brand advertising and marketing.<\/p>\n\n\n\n

Q3. What is your role in the agency, and what traits should a marketing communications professional possess to be successful in their role?<\/strong><\/p>\n\n\n\n

I am currently the Chief Strategy Officer at NinetyEight and led the agency in winning ThinkLA’s Startup of the Year in 2021. I spearhead all client acquisition and new business development efforts and have landed multiple clients for NinetyEight such as Paul Frank and Fabletics. As a Gen Z startup, we all wear multiple hats and you’ll see me dabbling in Account Management, Strategy, and Influencer Management roles.<\/p>\n\n\n\n

I think as consumers and media evolve, it’s extremely important for marketers to constantly adapt and be open to change. Though marketing is traditionally about pushing your brand agenda and messaging, I think the most successful marketers are the ones who take the time to listen and understand their audience not as consumers but as people.<\/p>\n\n\n\n

Q4. Tell us more about your agency\/company.<\/strong><\/p>\n\n\n\n

NinetyEight is a future-focused agency that creates collaborative relationships between Gen Zs and brands \u2013 driving our generation’s voice to the forefront of digital marketing. As a company rooted in innovation, impact, diversity, and community, we strive to create a new generation of respectable yet resonant brands that work for consumers first. Our small but mighty team is driven by the hope of Gen Z and is focused on bringing Gen Z digital expertise to every brand that needs it.<\/p>\n\n\n\n

Q5. What is your own definition of marketing communications?<\/strong><\/p>\n\n\n\n

To me, marketing communications is all about relationship building. When Gen Zs push for authenticity, they’re really just looking for brands to connect with them in a real way on a day-to-day basis. It’s about vulnerable and creative interaction that will ultimately lead to a loyal community. Marketing communications for the future generations will move from “selling” to connecting.<\/p>\n\n\n\n

\n\n\n\n

Winning Entries<\/strong><\/p>\n\n\n\n

Paul Frank was iconic back in middle school. Over the years, the brand has struggled to gain relevancy amongst  \u2026 (Read more at NYX Marcom Awards<\/a>)<\/p>\n\n\n\n

Read more about this article<\/a> with Lilian Santini from Brazil, Silver Winner of the 2022 NYX Marcom Awards.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Gia Lee has a deep passion for human behavior and its intersection with advertising which in turn fuels her as a Gen Z leader. 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