{"id":18265,"date":"2023-04-17T12:00:00","date_gmt":"2023-04-17T12:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=18265"},"modified":"2023-04-25T03:57:05","modified_gmt":"2023-04-25T03:57:05","slug":"interview-with-erin-lentz-from-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-erin-lentz-from-united-states\/","title":{"rendered":"Interview With Erin Lentz From United States"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\"><strong><em>Erin Lentz has an extensive background in visual communications which is evidence in her user experience design.<\/em><\/strong><\/h5>\n\n\n\n<p><strong>Q1. Please give us a brief bio of yourself and your background.<\/strong><\/p>\n\n\n\n<p>My name is Erin Lentz and I am the Executive Director of Design here at ArtVersion. I have a background in visual communications which results in a strong passion for user experience design.<\/p>\n\n\n\n<p><strong>Q2. What made you become\/why did you choose to become a digital designer\/artist?<\/strong><\/p>\n\n\n\n<p>From an early age, I have found design fascinating. I believe in science and art\u2014design is what bridges them together. The design needs to have a function, it needs to be purpose-driven and human-centered. A purpose can be found in its science, on the other hand art is all about aesthetics, expressions and emotions. Creative problem-solving relies on having a sensibility for both.<\/p>\n\n\n\n<p><strong>Q3. Tell us more about your business\/company, job profile, and what you do.<\/strong><\/p>\n\n\n\n<p>I\u2019m an operations executive at ArtVersion agency. ArtVersion is a multidisciplinary design consultancy based in Chicago best known for its work in user interface and user experience design. Our involvement in the UX\/UI goes back to the late \u201890s when we worked with notable computer appliance manufacturers on improving their graphical user interface (GUI) and overall user interactions with their products. We also worked on the first high-definition video conferencing interfaces being deployed in enterprise environments. Those early exposures to user interface design paved the way for a broader involvement in the user experience discipline for our team. We started incorporating what we learned from traditional GUI development into web design and pioneered user experience as a discipline in the adoptive web. Back then each device had its own interface and it was quite resource-intensive to keep up with all segmented design systems. In short, we have been in the industry since its inception, and our core team is quite active in the innovation that is happening around UX\/UI.<\/p>\n\n\n\n<p><strong>Q4. What\u2019s your favorite kind of digital design and why?<\/strong><\/p>\n\n\n\n<p>The latest web design industry advancements are what\u2019s keeping my interest. User experience design for web applications and developing interactive and highly engaging interfaces for those environments is my passion.<\/p>\n\n\n\n<p><strong>Q5. To you, what makes a \u201cgood\u201d design?<\/strong><\/p>\n\n\n\n<p>Good design needs to be human-centered, it must fulfil the purpose and be intuitive. Good design sells.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Read more: Evention LLC, a world leader in accounting automation and SaaS intelligence, engaged ArtVersion \u2026 (<a href=\"https:\/\/vegaawards.com\/winner-info.php?id=44934\" class=\"external\">Read more at VEGA Digital Awards<\/a>)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more about this <a href=\"https:\/\/muse.international\/interview-with-handowin-he-from-china\/\">article<\/a> with Handowin He from China, Canopus Winner of the 2022 VEGA Digital Awards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Erin Lentz has an extensive background in visual communications which is evidence in her user experience design. Q1. Please give us a brief bio of yourself<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":18268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372],"tags":[58,382,59],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview With Erin Lentz From United States<\/title>\n<meta name=\"description\" content=\"Winner interview with Erin Lentz, Centauri Winner of 2022 VEGA Digital Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-erin-lentz-from-united-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview 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