{"id":18247,"date":"2023-04-19T09:00:00","date_gmt":"2023-04-19T09:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=18247"},"modified":"2023-04-18T08:24:47","modified_gmt":"2023-04-18T08:24:47","slug":"baby-boomers-still-in-their-prime-with-hero-marketing","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/baby-boomers-still-in-their-prime-with-hero-marketing\/","title":{"rendered":"Baby Boomers In Their Prime with HERO Marketing"},"content":{"rendered":"\n

Instead of following down a path that many has travelled before in marketing medicare coverage. HERO Marketing and Kaiser Permanente banded together to forge a new path!<\/p>\n\n\n\n

Baby Boomers are not slowing down and are prime examples of confidence and thirst for life. However many medicare coverage industries are marketing their services to baby boomers who came from yesteryear. Depicting where their day is filled with doing nothing. That does not seem to be the case of HERO Marketing and Kaiser Permanente.<\/p>\n\n\n\n

HERO Marketing for Kaiser Permanente dives into the modern Boomer mentality and began venturing in various themes. One that would echo in agreement with today\u2019s older adults. They later came up with a campaign that would focus primarily on an educational landing page hub and the rest of the content was based on the responses of site visitors on what they were most interested in these coverage.<\/p>\n\n\n\n

The American based marketing company also has a range of varying marketing tactics to Kaiser Permanente that had never been in use before including original pre-roll, steaming audio ads and more! The clients were all smiles with the success of the campaign and will now focus on creating more engaging content that would take place in the coming year.<\/p>\n\n\n\n

The successful campaigned spearheaded by HERO Marketing was awarded the Grand Winner of the 2022 NYX Marcom Awards under the category of Integrated Marketing \u2013 Business to Consumer.<\/p>\n\n\n\n

\n\n\n\n

Credits<\/strong><\/p>\n\n\n\n

Name: Kaiser Permanente Medicare Mid-Funnel Campaign<\/a><\/p>\n\n\n\n

Company: HERO Marketing<\/a><\/p>\n\n\n\n

Winning category : Integrated Marketing \u2013 Business to Consumer<\/p>\n\n\n\n

Read all about the marketing titans of the 2022 NYX Marcom Awards here<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Instead of following down a path that many has travelled before in marketing medicare coverage. HERO Marketing and Kaiser Permanente banded together to forge a new [\u2026]<\/span><\/p>\n","protected":false},"author":18,"featured_media":18250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66],"tags":[446,415],"yoast_head":"\nBaby Boomers In Their Prime with HERO Marketing<\/title>\n<meta name=\"description\" content=\"Not following down a path that many has travelled before in marketing medicare, HERO Marketing and Kaiser Permanente dared to be different!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/baby-boomers-still-in-their-prime-with-hero-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baby Boomers In Their Prime with HERO Marketing\" \/>\n<meta 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