{"id":18138,"date":"2023-04-10T15:00:00","date_gmt":"2023-04-10T15:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=18138"},"modified":"2023-04-10T03:39:07","modified_gmt":"2023-04-10T03:39:07","slug":"the-force-is-strong-with-mod-op-for-lego-star-wars-the-skywalker-saga","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/the-force-is-strong-with-mod-op-for-lego-star-wars-the-skywalker-saga\/","title":{"rendered":"The Force is Strong with Mod Op For LEGO Star Wars: The Skywalker Saga!"},"content":{"rendered":"\n

With the might of the force, Mod Op launched a social media campaign for LEGO Star Wars: The Skywalker Saga, Warner Bros. Interactive Entertainment chart-topping LEGO game to date!<\/p>\n\n\n\n

The overall campaign strategy for its social media was to heavily focus on engaging facts in a direct manner. It was also conversing with parents and kids. As well as, adult fans and core gamers to give them the best and full experience they can obtain.<\/p>\n\n\n\n

By following through the key segments, Mod Op\u2019s goals are to amplify fan excitement, revitalize social channels and reward existing fans. This in turn would drive engagement upwards. Henceforth, creating content that was molded to be approachable and entertaining will persuade new and returning fans alike. Sharing behind the scenes of the game, titbits of lore and to ultimately celebrate the LEGO Star Wars fandom.<\/p>\n\n\n\n

Staying true to its roots, the tone of the content is clever, tongue-in-cheek and enthusiastic. That would be appreciated by the fans and it also creates excitement. For the whole of the campaign, fan engagement was recorded to be positive with users sharing their excitement for the release through Profile Photo Pack activation. Also working together to locate favorites from a 350+ photos to choose from!<\/p>\n\n\n\n

The result of the campaign not only increased its awareness but it also fostered engagement, saw an immense increase in sales that skyrocketed the brand\u2019s expectations! Such tenacity and thirst to shatter expectations merited a Canopus Medal from the 2022 VEGA Digital Awards under the category of Social Media (Campaign) \u2013 Entertainment.<\/p>\n\n\n\n

\n\n\n\n

Credits<\/strong><\/p>\n\n\n\n

Entry Name: LEGO Star Wars: Skywalker Saga<\/a><\/p>\n\n\n\n

Entrant Company: Mod Op LLC<\/a><\/p>\n\n\n\n

Winning category: Social Media (Campaign) \u2013 Entertainment<\/p>\n\n\n\n

Drakos is the only solution for all your software needs! Read how Drakos can help obliterate your enemies here<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

With the might of the force, Mod Op launched a social media campaign for LEGO Star Wars: The Skywalker Saga, Warner Bros. Interactive Entertainment chart-topping LEGO [\u2026]<\/span><\/p>\n","protected":false},"author":18,"featured_media":18150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[105,66],"tags":[58,59],"yoast_head":"\nThe Force is Strong with Mod Op For LEGO Star Wars: The Skywalker Saga!<\/title>\n<meta name=\"description\" content=\"Mod Op launched a social media campaign for LEGO Star Wars: The Skywalker Saga, Warner Bros. 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