{"id":17842,"date":"2023-03-22T09:00:00","date_gmt":"2023-03-22T09:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=17842"},"modified":"2023-03-21T03:28:25","modified_gmt":"2023-03-21T03:28:25","slug":"sisu-mouth-guards-make-all-athletes-unbreakable-without-fear","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/sisu-mouth-guards-make-all-athletes-unbreakable-without-fear\/","title":{"rendered":"SISU Mouth Guards Make All Athletes Unbreakable &#038; Without Fear!"},"content":{"rendered":"\n<p><strong><em>Embodying the Finnish courage and bravery, SISU Mouth Guards will make any athlete press on with no fear and maximum practicality!<\/em><\/strong><\/p>\n\n\n\n<p>Translated directly into English, there is no literal meaning for the Finnish word \u2018sisu\u2019. However, it is a universal word that describes the concept of bravery, tenacity, and determination. The qualities that perfectly embodies the characteristics found in the fearless and hardened Finns as seen by some of the world\u2019s greatest athletes like Mika H\u00e4kkinen, Kimi R\u00e4ikk\u00f6nen and Valtteri Bottas.<\/p>\n\n\n\n<p>Those are exactly the qualities that you are going to desperately need is all forms of physical full-contact sports. Because one way or another, you\u2019re going to get hit in the face and if you are unfortunate enough, take a blow to the mouth and ruin your perfect pearly whites! So, a mouth guard is your best friend in making sure you not only eating properly, but also speaking and drinking as well. Lemonlight made it their mission to empower the concept of \u2018sisu\u2019 for SISU Mouth Guards that will make any athlete a fearless one! How? With an over-the-top, hyped up and high-energy advert!<\/p>\n\n\n\n<p>Lemonlight\u2019s 30-second advert for SISU mouth guards start in a locker room of four football athletes and a Finnish coach. Giving them a pep talk and instilling the \u2018sisu\u2019 philosophy into them. All the while also brandishing SISU\u2019s mouth guards and the athletes hyping themselves up be screaming \u2018sisu\u2019.<\/p>\n\n\n\n<p>The coach also points out the various features of SISU\u2019s mouth guards that he integrated into his pep talk, the most important of which being having the ability to talk, breathe, and drink fluids normally while performing intense physical activity when wearing it on your person.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Credits<\/strong><\/p>\n\n\n\n<p>Name: <a href=\"https:\/\/nyxawards.com\/video\/winner-info.php?id=1810\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\">SISU<\/a><\/p>\n\n\n\n<p>Company: <a href=\"https:\/\/www.lemonlight.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\">Lemonlight<\/a><\/p>\n\n\n\n<p>Client: SISU<\/p>\n\n\n\n<p><em>Take swimming to the next level with your own personal coach with these swimming <a href=\"https:\/\/muse.international\/2022-ny-product-design-awards-season-1-finis-smart-goggles\/\" target=\"_blank\" rel=\"noreferrer noopener\">goggles<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Embodying the Finnish courage and bravery, SISU Mouth Guards will make any athlete press on with no fear and maximum practicality! Translated directly into English, there<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":17,"featured_media":17847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,407],"tags":[415,63],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SISU Mouth Guards Make All Athletes Unbreakable &amp; Without Fear!<\/title>\n<meta name=\"description\" content=\"Embodying the Finnish courage and bravery, A SISU Mouth Guard will make any athlete press on with no fear and maximum practicality!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/sisu-mouth-guards-make-all-athletes-unbreakable-without-fear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SISU Mouth Guards Make All Athletes Unbreakable &amp; Without Fear!\" \/>\n<meta property=\"og:description\" content=\"Embodying the Finnish courage and bravery, A SISU Mouth Guard will make any athlete press on with no fear and maximum practicality!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/sisu-mouth-guards-make-all-athletes-unbreakable-without-fear\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-21T03:28:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2023\/03\/SISU-Mouth-Guard-thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan L\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan L\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/sisu-mouth-guards-make-all-athletes-unbreakable-without-fear\/\",\"url\":\"https:\/\/muse.international\/index\/sisu-mouth-guards-make-all-athletes-unbreakable-without-fear\/\",\"name\":\"SISU Mouth Guards Make All Athletes Unbreakable & Without Fear!\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2023-03-22T09:00:00+00:00\",\"dateModified\":\"2023-03-21T03:28:25+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/c8ca6320fe0dd3bfc86d417c4d261789\"},\"description\":\"Embodying the Finnish courage and bravery, A SISU Mouth Guard will make any athlete press on with no fear and maximum practicality!\",\"breadcrumb\":{\"@id\":\"https:\/\/muse.international\/index\/sisu-mouth-guards-make-all-athletes-unbreakable-without-fear\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/muse.international\/index\/sisu-mouth-guards-make-all-athletes-unbreakable-without-fear\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/muse.international\/index\/sisu-mouth-guards-make-all-athletes-unbreakable-without-fear\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/muse.international\/index\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SISU Mouth Guards Make All Athletes Unbreakable &#038; 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