{"id":17700,"date":"2023-03-16T09:00:00","date_gmt":"2023-03-16T09:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=17700"},"modified":"2023-03-17T04:24:42","modified_gmt":"2023-03-17T04:24:42","slug":"interview-with-eduardo-escalona-from-chile","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-eduardo-escalona-from-chile\/","title":{"rendered":"Interview With Eduardo Escalona From Chile"},"content":{"rendered":"\n

Chile-born Eduardo Escalona is bringing women\u2019s football to the forefront and is rewarded a MUSE Creative Award win for his efforts!<\/em><\/strong><\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your creative background.<\/h5>\n\n\n\n

Unlike what happens with men’s football, the media gives very little importance to what happens with women’s football. That is why we take advantage of advertising space in the media to publicly expose the low visibility they give to soccer practiced by women and summon them to give more coverage to the National Final of the Women’s Championship.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a creative?<\/h5>\n\n\n\n

We put advertising messages on the sports programs themselves, telling journalists to give more coverage to the final this year. As a result, comparing the coverage given by the main media to the 2020 vs. 2021 women’s final, there were:<\/p>\n\n\n\n

+695% coverage on TV<\/p>\n\n\n\n

+677% on radio<\/p>\n\n\n\n

+189% on printed media<\/p>\n\n\n\n

+90% on digital media<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile, and what you do.<\/h5>\n\n\n\n

We are an independent Chilean agency, currently chosen as social agency of the year by FICE. We like good ideas with good results. I’ve been working here for 10 years and I’m currently Creative General Director.<\/p>\n\n\n\n

Q4. What does \u201ccreativity\u201d mean to you?<\/h5>\n\n\n\n

Creativity is the most powerful tool that brands have to bond with society. Today, when we live with an overexposure to messages, without creativity, messages lack relevance and visibility.<\/p>\n\n\n\n

Winning Entries<\/strong><\/p>\n\n\n\n

Unlike what happens with men’s football, the media gives very little importance to what happens with women’s football. That is why we take advantage of advertising space in the media to publicly expose the low visibility they give to soccer practiced by women and summon them to give more coverage to the National Final of the Women’s Championship.<\/p>\n\n\n\n

Read more:<\/strong> https:\/\/museaward.com\/winner-info.php?id=223384<\/a><\/p>\n\n\n\n

Read our latest interview with Stefano Pellegrini and how he breathes life into his pictured here<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Chile-born Eduardo Escalona is bringing women\u2019s football to the forefront and is rewarded a MUSE Creative Award win for his efforts! Q1. 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