{"id":17360,"date":"2023-02-06T14:30:00","date_gmt":"2023-02-06T14:30:00","guid":{"rendered":"https:\/\/muse.international\/?p=17360"},"modified":"2023-02-07T11:51:04","modified_gmt":"2023-02-07T11:51:04","slug":"2022-vega-digital-awards-season-2-canopus-winner-mezetta-website-refresh","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/2022-vega-digital-awards-season-2-canopus-winner-mezetta-website-refresh\/","title":{"rendered":"Affinity Creative Group Pays Homage to Traditions with Mezetta"},"content":{"rendered":"\n

Food is what rejoices a family and the diligent branding company memorializes its legacy of Mezetta in deep-rooted traditions.<\/em><\/strong><\/p>\n\n\n\n

Mezetta is a family\u2019s favorite, nay, a staple in every modern household that has bonded generations upon generations to make time for their loved ones. Affinity Creative Group from the United States was tasked with revamping the food purveyor\u2019s website and performed spectacularly as they skillfully captured the nucleus of the brand that it possesses which is a family-oriented approach.<\/p>\n\n\n\n

The fourth generation and family owned brand is home to delectable products and recipes and the very reason for the revamping of the website is to reintroduce the mission and ethos of the brand. More than 200 products were photographed, catalogued and cross-referenced in the building of the website in order to create a seamless and connected experience for the users.<\/p>\n\n\n\n

The revamped website highlighted its famous products in a family-oriented setting to pay homage to its history of providing products to make hearty meals. Advanced UX permits the users to tailor-made their recipes based on the number of people they\u2019re cooking for and e-commerce functionality provides direct-to-consumers sales which all cohesively completes the web experience that users will be guaranteed of its speedy and exhilarating service.<\/p>\n\n\n\n

The branding company\u2019s mission is a definite success as it was awarded with a Canopus Medal from the 2022 VEGA Digital Awards under the category of Website & Mobile Sites \u2013 User Experience. It\u2019s adaptability to the current market and going beyond deserves a round of an applause as it also surpassed the client\u2019s expectations, resulting in a very successful project for the very capable Affinity Creative Group.<\/p>\n\n\n\n

Title: Mezetta Website Refresh<\/a><\/p>\n\n\n\n

Credits<\/p>\n\n\n\n

Entry Name \u2013 Mezetta Website Refresh<\/p>\n\n\n\n

Winning category \u2013 Website & Mobile Sites \u2013 User Experience<\/p>\n\n\n\n

<\/p>\n\n\n\n

Pets Global<\/a> makes a heartfelt impact with the behind the scenes of a dog shelter!<\/p>\n","protected":false},"excerpt":{"rendered":"

Food is what rejoices a family and the diligent branding company memorializes its legacy of Mezetta in deep-rooted traditions. Mezetta is a family\u2019s favorite, nay, a [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":17361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[105,66],"tags":[58,59],"yoast_head":"\nAffinity Creative Group Pays Homage to Traditions with Mezetta<\/title>\n<meta name=\"description\" content=\"The Canopus Winner of the 2022 VEGA Digital Awards, Mezetta Website Refresh by Affinity Creative Group from United States.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/2022-vega-digital-awards-season-2-canopus-winner-mezetta-website-refresh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affinity Creative Group Pays Homage to Traditions with Mezetta\" 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