{"id":17229,"date":"2023-01-19T09:00:00","date_gmt":"2023-01-19T09:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=17229"},"modified":"2023-01-17T10:36:50","modified_gmt":"2023-01-17T10:36:50","slug":"pearson-encourages-you-to-invite-knowledge-in","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/pearson-encourages-you-to-invite-knowledge-in\/","title":{"rendered":"Pearson Encourages You To Invite Knowledge In"},"content":{"rendered":"\n<p><strong><em>Learning new things can be a fun activity to do. And Pearson shows the magic in learning through its subjects brought to life!<\/em><\/strong><\/p>\n\n\n\n<p>We\u2019ve all had it drilled into our heads even before going to our very first class: <strong>Education is important<\/strong>. It\u2019s something that we take for granted up until a certain point, but we all universally agree that we need it perform the most basic actions in life. But for the other half of the world, education is something of a luxury that many children will never experience and getting the chance to learn about the world around them.<\/p>\n\n\n\n<p>Wanting to bring their tuition-free online learning services to the masses, being the children with big screens in front of their faces, Pearson: Connections Academy teamed up with VSA Partners to up their brand awareness in an advertising campaign to invite knowledge in their noggins and into their homes!<\/p>\n\n\n\n<p>The Invite Knowledge In advertising campaign is split into two different videos. Featuring the same cast of characters in a series of 15 to 30-second adverts spanning across different eras in history and visiting the homes of avid learners. The first involving the famous yellow school bus that we are all far too familiar with. Sitting inside the vehicle is an abundance of historic characters throughout different periods as well as some fictional ones made with the express purpose of teaching a singular specialized subject.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Credits<\/strong><\/p>\n\n\n\n<p>Name: <a href=\"https:\/\/museaward.com\/winner-info.php?id=223682\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\">Invite Knowledge In<\/a><\/p>\n\n\n\n<p>Company: VSA Partners<\/p>\n\n\n\n<p>Client: Pearson: Connections Academy<\/p>\n\n\n\n<p><em>Learning what to eat and how to watch your weight is also an incredibly important life lesson to learn. See how this invention concept takes it to the next level <a href=\"https:\/\/muse.international\/2022-ny-product-design-awards-season-1-nutri-kitchen-scale\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learning new things can be a fun activity to do. And Pearson shows the magic in learning through its subjects brought to life! We\u2019ve all had<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":17,"featured_media":17230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66],"tags":[9,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pearson Encourages You To Invite Knowledge In<\/title>\n<meta name=\"description\" content=\"Learning new things can be a fun activity to do. 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And Pearson shows the magic in learning through its subjects brought to life!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/pearson-encourages-you-to-invite-knowledge-in\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-19T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T10:36:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2023\/01\/Invite-Knowledge-In-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan L\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan L\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/pearson-encourages-you-to-invite-knowledge-in\/\",\"url\":\"https:\/\/muse.international\/index\/pearson-encourages-you-to-invite-knowledge-in\/\",\"name\":\"Pearson Encourages You To Invite Knowledge In\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2023-01-19T09:00:00+00:00\",\"dateModified\":\"2023-01-17T10:36:50+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/c8ca6320fe0dd3bfc86d417c4d261789\"},\"description\":\"Learning new things can be a fun activity to do. 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