{"id":16739,"date":"2022-11-16T13:00:00","date_gmt":"2022-11-16T13:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=16739"},"modified":"2022-11-11T11:23:36","modified_gmt":"2022-11-11T11:23:36","slug":"light-runs-through-hellas-veins-to-keep-the-world-bright","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/light-runs-through-hellas-veins-to-keep-the-world-bright\/","title":{"rendered":"Light Runs Through Hella\u2019s Veins To Keep The World Bright"},"content":{"rendered":"\n

Light runs through Hella\u2019s veins in their quest at keeping the world lit up with automotive light bulbs.<\/em><\/strong><\/p>\n\n\n\n

Ever since the conception of the motorized quadracycle, the predecessor and ancient ancestor of the modern automobile today, Hella has stood at the forefront of developing lighting solutions for vehicles. During that time, they have kept millions of drivers on the safe at night.<\/p>\n\n\n\n

Hella has created a brand identity video that shows the world the very tip of the spear for automotive lighting.<\/p>\n\n\n\n

Titled \u201cLight Runs Through Our Veins\u201d , this brand identity video is a mix of 3D animation driving footage.<\/p>\n\n\n\n

The video starts with a 3D light rendering of what Hella calls it a \u201cHeart\u201d. We are then taken into an animated tunnel of light and then into a real-life tunnel. From here on out, we are shown different driving perspectives of what drivers usually encounter on a nightly basis. From the city streets beautifully lit up by street lamps by the sides, witnessing the beautiful amber and violet sunset on the highway, and pitch-black roads sometimes subject to horrendous weather.<\/p>\n\n\n\n

Credits<\/strong><\/p>\n\n\n\n

Name: Light runs through our veins<\/a><\/p>\n\n\n\n

Company: FINAL FRAME GmbH<\/a><\/p>\n\n\n\n

Client: HELLA GmbH & CoKG<\/p>\n\n\n\n

Be it day or night, Kuala Lumpur looks great at any time in 8K in Film Edge\u2019s AirPixel<\/a> project in the making!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Light runs through Hella\u2019s veins in their quest at keeping the world lit up with automotive light bulbs. Ever since the conception of the motorized quadracycle, [\u2026]<\/span><\/p>\n","protected":false},"author":17,"featured_media":16743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,407],"tags":[415,63],"yoast_head":"\nLight Runs Through Hella\u2019s Veins To Keep The World Bright<\/title>\n<meta name=\"description\" content=\"Light runs through Hella\u2019s veins in the quest of FINAL FRAME GmbH at keeping the world lit up with automotive light bulbs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/light-runs-through-hellas-veins-to-keep-the-world-bright\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Light Runs Through Hella\u2019s Veins To Keep The World Bright\" 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