{"id":160,"date":"2016-12-04T06:39:02","date_gmt":"2016-12-04T06:39:02","guid":{"rendered":"http:\/\/iaaawards.org\/blog\/?p=160"},"modified":"2021-11-16T09:22:18","modified_gmt":"2021-11-16T09:22:18","slug":"creative-pick-nike-campaign-air-max-2017","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/creative-pick-nike-campaign-air-max-2017\/","title":{"rendered":"Nike Campaign | Air Max 2017 “Go Lighter, Go Longer”"},"content":{"rendered":"

The 2017 Nike Campaign “Go Lighter, Go Longer” for Air Max by D & AD<\/a>\u00a0aim was to create a campaign with the maximum visual impact. A campaign that leaves you breathless. One that makes you look twice.<\/p>\n

\"Nike<\/p>\n

Go Lighter, Go Longer.<\/h5>\n

The concept behind go lighter, go longer is in fact a metaphorical exploration of air and the negative space it occupies.<\/p>\n

A series of visual metaphors portrays the Air Max 2017\u2019s ultralight support and maximum comfort. The scenarios are in fact inspirations from everyday run encounters.<\/p>\n

\"Nike<\/p>\n

\"Nike<\/p>\n

\"Nike<\/p>\n

See full project here:\u00a0mvsm.com\/project\/air-max-2017<\/a><\/p>\n

Watch Video here: https:\/\/vimeo.com\/192130017<\/a><\/p>\n

CREDITS \u2014
\nConcept, Design & Direction:
\nManvsMachine<\/p>\n

Client:
\nNike Europe<\/p>\n

Audio:
\nZelig<\/p>\n

<\/p>\n

\"Nike<\/p>\n

\"Nike<\/p>\n

\"Nike<\/p>\n","protected":false},"excerpt":{"rendered":"

The 2017 Nike Campaign “Go Lighter, Go Longer” for Air Max by D & AD\u00a0aim was to create a campaign with the maximum visual impact. A [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66],"tags":[],"yoast_head":"\nNike Campaign | Air Max 2017 "Go Lighter, Go Longer"<\/title>\n<meta name=\"description\" content=\"The 2017 Nike campaign for their Air Max range conveys a metaphorical exploration of air and the negative space it occupies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/creative-pick-nike-campaign-air-max-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike Campaign | Air Max 2017 "Go Lighter, Go Longer"\" \/>\n<meta property=\"og:description\" content=\"The 2017 Nike campaign for their Air Max range conveys a 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