{"id":14884,"date":"2022-07-18T14:00:00","date_gmt":"2022-07-18T14:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=14884"},"modified":"2023-03-13T09:13:39","modified_gmt":"2023-03-13T09:13:39","slug":"interview-with-pepe-garcia-from-spain","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-pepe-garcia-from-spain\/","title":{"rendered":"Interview With Pepe Garc\u00eda From CuldeSac, Spain"},"content":{"rendered":"\n

Pepe Garc\u00eda impacts the branding industry while going against the norm, making transformations to brands through his unique sense of design.<\/p>\n\n\n\n

Interview With The 2022 New York Product Design Awards Winner \u2013 Pepe Garc\u00eda<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your background.<\/strong><\/p>\n\n\n\n

I\u2019m Pepe Garc\u00eda, Founder & Creative Director of CuldeSac, an international creative studio based in Valencia, Spain transforming businesses and brands through design in the fields of retail, product and strategic branding.<\/p>\n\n\n\n

I have a background as an Industrial Designer, studying at the CEU University of Valencia, during the golden generation and then in the Royal College of Art in London. I\u2019ve been working abroad for several years for the technology firm LG Electronics in its time of greatest technological disruption until I went back home and founded CuldeSac; a renowned studio focused on delivering impactful projects by questioning the rules.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a product designer?<\/strong><\/p>\n\n\n\n

I wasn’t in the search of my profession, but my profession found me. I don\u2019t have any roots or family background related to design. Design as a professional option arrived at my life as part of an ongoing journey, I guess as a practical tool to give a voice to my pragmatic but curious mind. Probably that combination was key to finding answers or challenging myself to improve people\u2019s lives by providing vibrant and useful solutions through design.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile, and what you do<\/strong>.<\/p>\n\n\n\n

CuldeSac is one of the most multifaceted studios of the Spanish outlook. Internationally recognized, it was founded in Valencia in 2002 as a small creative space. Back then, it was driven by the ambition of exploring, sharing knowledge and talent to grow within the local market. Nowadays, after 20 years of projects carried out inside and outside Spain, it has consolidated its role as a strategic and design company. Through an interdisciplinary approach, CuldeSac develops ideas and explores alternative routes to deliver outstanding design.<\/p>\n\n\n\n

Q4. What does \u201cdesign\u201d mean to you?<\/strong><\/p>\n\n\n\n

Design for me is \u201cthe reason why\u201d behind every element we interact with in our lives. Beyond each product, space or idea, there must be a soul, a deserved reason to exist; but finding it is the most complicated thing to achieve. Design is the ability to find that soul and synthesize it in a meaningful message to make it memorable and iconic.<\/p>\n\n\n\n

Q5. What\u2019s your favourite kind of design and why?<\/strong><\/p>\n\n\n\n

We love those projects that push the visible limits, that make us \u201close control\u201d and embark on unknown challenges, scenarios where we must redefine the rules of the game, outline new relationships and provide more powerful solutions. Thus, our favorite kind of design is the brave one, the one that takes risk and imperfection as the starting point to deliver solutions that are better for the future.<\/p>\n\n\n\n

F SolidPod is a functional, ergonomic applicator designed for a rechargeable line of natural solid gel and shampoo bars made from recycled \u2026 (read more at New York Product Design Awards<\/a>)<\/p>\n\n\n\n

View this link right here<\/a> for the winner interview of Florentina Tsakiri from United Kingdom in the 2022 MUSE Design Awards.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pepe Garc\u00eda impacts the branding industry while going against the norm, making transformations to brands through his unique sense of design. Interview With The 2022 New [\u2026]<\/span><\/p>\n","protected":false},"author":18,"featured_media":14951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372],"tags":[360,488,382],"yoast_head":"\nInterview With Pepe Garc\u00eda From CuldeSac, Spain<\/title>\n<meta name=\"description\" content=\"Winner interview with Pepe Garc\u00eda, Gold Winner of 2022 New York Product Design Awards, with the winning entry: \u201cCuldeSac\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-pepe-garcia-from-spain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview With Pepe Garc\u00eda From CuldeSac, Spain\" \/>\n<meta property=\"og:description\" content=\"Winner 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