{"id":14034,"date":"2022-06-28T15:00:00","date_gmt":"2022-06-28T15:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=14034"},"modified":"2022-07-01T04:15:05","modified_gmt":"2022-07-01T04:15:05","slug":"scotland-meets-china-in-this-johnnie-walker-blue-label-packaging","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/scotland-meets-china-in-this-johnnie-walker-blue-label-packaging\/","title":{"rendered":"Scotland Meets China In This Johnnie Walker Blue Label Packaging"},"content":{"rendered":"\n

Scotland\u2019s best and rarest top-shelf malt blend whiskey by Johnnie Walker gets a Chinese makeover for this legendarily-revered liquor!<\/em><\/strong><\/p>\n\n\n\n

In the world of whiskey, if there is one that stands at the top of the mountain. Your question will be answered in the highlands of Scotland.<\/p>\n\n\n\n

Johnnie Walker Blue Label is considered to be the absolute best malt blend whiskeys. No other malt blend whiskeys can even come close to the taste and quality of the aged 28-year-old colossus . Thus, only 1 out of 10,000 caskets being able to fulfill the strict standards to receive the coveted \u2018Blue Label\u2019 title. It makes sense that such bottle of quality would also have a box design to celebrate its legendarily-revered status.<\/p>\n\n\n\n

Commissioned by Diageo Foreign Wine Trading (Shanghai) Co., Ltd, Wooden Cat Illustration Design (Shenzhen) Co., Ltd has created a one-of-a-kind box design that introduces the very best of Scottish malt blend whiskeys to the Chinese connoisseurs.<\/p>\n\n\n\n

Firstly, the theme of the box for the whiskey. Wooden Cat Illustration Design has based it around the Chinese idiom, \u201cblue is extracted from the indigo plant, but is bluer than it\u201d. Which then later turned into the new idiom, \u201cEmotions come from blue\u201d.<\/p>\n\n\n\n

The entirety of the box uses the trademark \u2018Blue Label\u2019 blue and edges accented in gold. The lid of the box is designed to mimic the traditional Chinese wooden screen doors. Furthermore, opening it reveals the complete picture as well as the highly-coveted bottle of Johnnie Walker Blue Label whiskey.<\/p>\n\n\n\n

Addditionally, Every line and angle serve a deeper purpose instead of looking good for the Chinese market. The themes that the packaging takes after reflects the future generations surpassing their predecessors.<\/p>\n\n\n\n

In mandarin, the word \u2018blue\u2019 is pronounced exactly the same way as \u2018orchid\u2019. Therefore, cultural elements such as butterflies, and towering castles shrouded in mist and clouds are incorporated. Below the night sky lit up by the moon.<\/p>\n\n\n\n

It\u2019s fair to say that China has given the Scots a very warm welcome. And just like the whiskey, this design that serves as a tribute to the best whiskey ever made!<\/p>\n\n\n\n

Credits<\/strong><\/p>\n\n\n\n

Name: Johnnie Walker Blue Label Limited Edition Packaging<\/a><\/p>\n\n\n\n

Company: Wooden Cat Illustration Design (Shenzhen) Co., Ltd<\/p>\n\n\n\n

Client: Diageo Foreign Wine Trading (Shanghai) Co., Ltd<\/p>\n","protected":false},"excerpt":{"rendered":"

Scotland\u2019s best and rarest top-shelf malt blend whiskey by Johnnie Walker gets a Chinese makeover for this legendarily-revered liquor! In the world of whiskey, if there [\u2026]<\/span><\/p>\n","protected":false},"author":17,"featured_media":14035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[405,66],"tags":[360,12],"yoast_head":"\nScotland Meets China In This Johnnie Walker Blue Label Packaging<\/title>\n<meta name=\"description\" content=\"Scotland\u2019s best and rarest top-shelf malt blend whiskey by Johnnie Walker gets a Chinese makeover for this legendarily-revered liquor!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/scotland-meets-china-in-this-johnnie-walker-blue-label-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scotland Meets China In This Johnnie Walker Blue Label Packaging\" 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