{"id":13624,"date":"2022-05-27T15:00:00","date_gmt":"2022-05-27T15:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=13624"},"modified":"2022-05-30T19:08:20","modified_gmt":"2022-05-30T19:08:20","slug":"2022-platinum-winner-elsamuse","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/2022-platinum-winner-elsamuse\/","title":{"rendered":"ELSAMUSE and Their Production Of THE Crocodile"},"content":{"rendered":"\n

Crocodiles are ferocious creatures, lurking inside waters, and snapping when you least expect it. It is a deadly species, but there is a symbolization when it comes to branding, is Lacoste. In the creation of a short animation, ELSAMUSE was in charge of the Christmas Campaign, in order to bring the crocodile to life.<\/p>\n\n\n\n

<\/p>\n\n\n\n

The production team has reincarnated the founder, into an animated version of their trademarked crocodile. Consequently, this is a pioneer of the brand, as it transforms into a stunningly realistic animated world.<\/p>\n\n\n\n

The entire process of creating the animation required extreme precision, as ELSAMUSE took 2 whole months to fabricate the Crocodile figurine. The video signals a film duration of 30 second, constructing in stop motion. Each of these images were assembled cautiously, and merging together for the final production.<\/p>\n\n\n\n

<\/p>\n\n\n\n

The story revolves around the wrapping machine, where Crocodile wraps gifts that he loves the most, Lacoste fragrances. Naming it \u201cThe Lacoste Wrapping Machine\u201d, the creativity of the team is beyond questioning. Significantly, the crew was able to come up with a unique process to promote the clienteles\u2019 products.<\/p>\n\n\n\n

Overall, the production is one of the best videos, with an adorable icon, and a story that lives in memories. Without uncertainty, the production crew is well deserving of the title Platinum Winner in the 2022 LIT Commercial Awards.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Credits<\/h5>\n\n\n\n

Entry Title: The Lacoste Wrapping Machine<\/a><\/p>\n\n\n\n

Entrant Company: ELSAMUSE<\/p>\n\n\n\n

Winning Category: Marketing\/Advertising Campaigns \u2013 Communication Campaign<\/p>\n\n\n\n

<\/p>\n\n\n\n

View more about this article <\/a>for the 2021 NYX Video Awards Winner with Doug Fidler.<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Crocodiles are ferocious creatures, lurking inside waters, and snapping when you least expect it. 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