{"id":1171,"date":"2017-08-21T05:37:41","date_gmt":"2017-08-21T05:37:41","guid":{"rendered":"http:\/\/iaaawards.org\/blog\/?p=1171"},"modified":"2022-08-01T11:05:02","modified_gmt":"2022-08-01T11:05:02","slug":"integrated-marketing-campaign-buy-local-giant","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/","title":{"rendered":"Buy Local at Giant Campaign by Viscul Creative Wins 2017 Muse Creative Awards"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p><strong>Buy Local at Giant Integrated Marketing Campaign by Viscul Creative wins 2017 <a href=\"https:\/\/museaward.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Muse Creative Awards<\/a>.<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1174 size-full\" title=\"Integrated Marketing Campaign | Buy Local at Giant wins Muse Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/05\/y6drmuc54av3dtfn.jpg\" alt=\"Integrated Marketing Campaign | Buy Local at Giant wins Muse Awards\" width=\"2000\" height=\"1040\" \/><\/p>\n<p>Company : <a href=\"http:\/\/visculcreative.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Viscul Creative<\/a><\/p>\n<p>Client : Ahold USA<\/p>\n<p>Project Title : Buy Local<\/p>\n<p>Category : INTEGRATED MARKETING | Integrated Marketing Campaign<\/p>\n<p>Country : United States<\/p>\n<p>Ahold USA was looking to capture the stories of its local farm suppliers to combat the rising trend of farmer&#8217;s markets with its customer base. In response, a series of videos for social media distribution were created to captured. In addition, billboards and in-store signage\/displays were designed to tie the campaign into the customer experience.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1173 size-full\" title=\"Integrated Marketing Campaign | Buy Local at Giant wins Muse Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/05\/eeqj1kpw8m7hqs23.jpg\" alt=\"Integrated Marketing Campaign | Buy Local at Giant wins Muse Awards\" width=\"930\" height=\"507\" \/><\/p>\n<h4 class=\"winner_info_info\">About Viscul Creative &#8211; 2017 Muse Creative Awards Integrated Marketing Campaign Winner<\/h4>\n<p class=\"wolfe-heading\"><strong>A PASSION FOR GREAT WORK <\/strong><strong>&amp; A BETTER STORY.<\/strong><\/p>\n<p class=\"winner_info_info\">Since 2008, we have been married to our vision for Viscul Creative \u2013 a small principal-driven studio designed to make a significant impact on customer experiences. While creating better businesses &amp; communities through great work for every client, on every project, we dig in to understand your passion and to bring it to the forefront of your brand story.<\/p>\n<div class=\"section-title left section-title wow fadeInUp vc_custom_1461030181438\" data-wow-delay=\"0.4s\">\n<p class=\"title-block\"><strong>CAPABILITIES<\/strong><\/p>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top wpb_start_animation animated\">\n<div class=\"wpb_wrapper\">\n<p>Driven by the value of our craft, we believe working directly with our clients only increases the passion for what we do. In addition, we seek to partner with clients to understand the problem and to work diligently to build solutions that work smart with on-point design to help your business grow.<\/p>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-6\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<ul>\n<li>BRANDING \u2013 Brand Development; Logo &amp; Identity; Brand Style Guides<\/li>\n<li>WEBSITES \u2013\u00a0Design &amp; Development<\/li>\n<li>STRATEGY \u2013 Research &amp; Discovery; Content Strategy; Communications Strategy; Marketing Campaigns<\/li>\n<li>VIDEO \u2013\u00a0Production &amp;\u00a0Messaging<\/li>\n<li>PRINT &amp; PACKAGING \u2013 Packaging; Promotional Materials<\/li>\n<li>ENVIRONMENTAL DESIGN \u2013 Interior &amp; Exterior Signage; D\u00e9cor Kits &amp; Design Aesthetic<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"winner_info_info\"><strong>The Team<\/strong><\/p>\n<p class=\"winner_info_info\">We are designers, reflecting brands visually and building artifacts. Developing an expression of your deeper story, we guide you through the process of understanding the perspective of your customer and how to create awareness. These are the people who make it happen.<\/p>\n<p class=\"winner_info_info\">Visit\u00a0<a href=\"https:\/\/museaward.com\/winner\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Muse\u00a0Creative Awards<\/a>\u00a0Winner Page\u00a0for more great works.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Buy Local at Giant Integrated Marketing Campaign by Viscul Creative wins 2017 Muse Creative Awards. Company : Viscul Creative Client : Ahold USA Project Title :<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66],"tags":[9,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integrated Marketing Campaign | Buy Local at Giant Wins Muse Awards<\/title>\n<meta name=\"description\" content=\"Buy Local at Giant Integrated Marketing Campaign by Viscul Creative wins 2017 Muse Creative Awards - International Advertising Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrated Marketing Campaign | Buy Local at Giant Wins Muse Awards\" \/>\n<meta property=\"og:description\" content=\"Buy Local at Giant Integrated Marketing Campaign by Viscul Creative wins 2017 Muse Creative Awards - International Advertising Awards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-21T05:37:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-01T11:05:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/05\/y6drmuc54av3dtfn.jpg\" \/>\n<meta name=\"author\" content=\"IAA Global\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAA Global\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/\",\"url\":\"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/\",\"name\":\"Integrated Marketing Campaign | Buy Local at Giant Wins Muse Awards\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2017-08-21T05:37:41+00:00\",\"dateModified\":\"2022-08-01T11:05:02+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/3c34230c431bd38db75d8f9e9aaa4252\"},\"description\":\"Buy Local at Giant Integrated Marketing Campaign by Viscul Creative wins 2017 Muse Creative Awards - International Advertising Awards.\",\"breadcrumb\":{\"@id\":\"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/muse.international\/index\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Buy Local at Giant Campaign by Viscul Creative Wins 2017 Muse Creative Awards\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/muse.international\/index\/#website\",\"url\":\"https:\/\/muse.international\/index\/\",\"name\":\"Muse.World\",\"description\":\"MUSE Creative Awards | Vega Digital Awards | TITAN Awards\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/muse.international\/index\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/3c34230c431bd38db75d8f9e9aaa4252\",\"name\":\"IAA Global\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9822ae1d0047d5fd8b7855eb883a26c?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9822ae1d0047d5fd8b7855eb883a26c?s=96&r=g\",\"caption\":\"IAA Global\"},\"url\":\"https:\/\/muse.international\/index\/author\/iaaglobal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Integrated Marketing Campaign | Buy Local at Giant Wins Muse Awards","description":"Buy Local at Giant Integrated Marketing Campaign by Viscul Creative wins 2017 Muse Creative Awards - International Advertising Awards.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/","og_locale":"en_US","og_type":"article","og_title":"Integrated Marketing Campaign | Buy Local at Giant Wins Muse Awards","og_description":"Buy Local at Giant Integrated Marketing Campaign by Viscul Creative wins 2017 Muse Creative Awards - International Advertising Awards.","og_url":"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/","og_site_name":"Muse.World","article_publisher":"https:\/\/www.facebook.com\/musedotworld","article_published_time":"2017-08-21T05:37:41+00:00","article_modified_time":"2022-08-01T11:05:02+00:00","og_image":[{"url":"https:\/\/muse.international\/wp-content\/uploads\/2017\/05\/y6drmuc54av3dtfn.jpg"}],"author":"IAA Global","twitter_card":"summary_large_image","twitter_creator":"@musedotworld","twitter_site":"@musedotworld","twitter_misc":{"Written by":"IAA Global","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/","url":"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/","name":"Integrated Marketing Campaign | Buy Local at Giant Wins Muse Awards","isPartOf":{"@id":"https:\/\/muse.international\/index\/#website"},"datePublished":"2017-08-21T05:37:41+00:00","dateModified":"2022-08-01T11:05:02+00:00","author":{"@id":"https:\/\/muse.international\/index\/#\/schema\/person\/3c34230c431bd38db75d8f9e9aaa4252"},"description":"Buy Local at Giant Integrated Marketing Campaign by Viscul Creative wins 2017 Muse Creative Awards - International Advertising Awards.","breadcrumb":{"@id":"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/muse.international\/index\/integrated-marketing-campaign-buy-local-giant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/muse.international\/index\/"},{"@type":"ListItem","position":2,"name":"Buy Local at Giant Campaign by Viscul Creative Wins 2017 Muse Creative Awards"}]},{"@type":"WebSite","@id":"https:\/\/muse.international\/index\/#website","url":"https:\/\/muse.international\/index\/","name":"Muse.World","description":"MUSE Creative Awards | Vega Digital Awards | TITAN Awards","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/muse.international\/index\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/3c34230c431bd38db75d8f9e9aaa4252","name":"IAA Global","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9822ae1d0047d5fd8b7855eb883a26c?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9822ae1d0047d5fd8b7855eb883a26c?s=96&r=g","caption":"IAA Global"},"url":"https:\/\/muse.international\/index\/author\/iaaglobal\/"}]}},"_links":{"self":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/1171"}],"collection":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/comments?post=1171"}],"version-history":[{"count":24,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/1171\/revisions"}],"predecessor-version":[{"id":15338,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/1171\/revisions\/15338"}],"wp:attachment":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media?parent=1171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/categories?post=1171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/tags?post=1171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}