{"id":113,"date":"2016-11-21T10:12:04","date_gmt":"2016-11-21T10:12:04","guid":{"rendered":"http:\/\/iaaawards.org\/blog\/?p=113"},"modified":"2022-08-01T11:05:13","modified_gmt":"2022-08-01T11:05:13","slug":"plusone-muse-digital-campaign","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/plusone-muse-digital-campaign\/","title":{"rendered":"Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne"},"content":{"rendered":"<h3>Raising Awareness on Sexually Transmitted Infections and HIV<\/h3>\n<p>Be Sexy, Be Smart is a video by PlusOne for Soa Aids Nederland digital campaign. This marketing tool is a Platinum Winner in the 2016 Muse Creative Awards.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" title=\"Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne \" src=\"https:\/\/museaward.com\/images\/winimg\/5bm0m5t0mupefwwx.jpg\" alt=\"Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne \" width=\"1880\" height=\"1042\" \/><\/p>\n<p>Company :\u00a0<a href=\"https:\/\/www.plusoneamsterdam.com\/\" class=\"external\">PlusOne<\/a><\/p>\n<p>Project Title : Be Sexy, Be Smart<\/p>\n<p>Category : Motion Graphics<\/p>\n<p>Country : Netherlands<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" title=\"Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne \" src=\"https:\/\/museaward.com\/images\/winimg\/pd5dhp9zk7a93rck.jpg\" alt=\"Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne \" width=\"1880\" height=\"1042\" \/><\/p>\n<p>Soa Aids Nederland asked us to help raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba.<\/p>\n<p>To have an impact on this audience, we developed an approach which would resonate culturally. The film needed to balance clarity with playfulness to open minds and engage with a very serious message. It had to be sensitive to boundaries, yet direct enough to provoke action. We therefore set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing.<\/p>\n<p>Mostly inspired by African art we&#8217;ve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.<\/p>\n<p>It is accompanied by an evocative sound track which intertwines with the narrative, creating a piece that will hopefully resonate with its audience and be very memorable. We hope you like it!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" title=\"Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne \" src=\"https:\/\/museaward.com\/images\/winimg\/eyr47mcbyc20e90q.jpg\" alt=\"Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne \" width=\"1880\" height=\"1042\" \/><\/p>\n<p>Visit\u00a0<a href=\"https:\/\/museaward.com\/winner-info.php?id=48\" class=\"external\">Muse<\/a>\u00a0Creative Awards\u00a0Winner Page\u00a0for more great works.<\/p>\n<p>Advertising Awards\u00a0\u00a0| \u00a0Muse Awards\u00a0\u00a0| \u00a0Creative Awards\u00a0\u00a0| \u00a0Photography Awards\u00a0\u00a0| \u00a0Website Awards\u00a0 | \u00a0<a href=\"https:\/\/museaward.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Video Awards<\/a><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raising Awareness on Sexually Transmitted Infections and HIV Be Sexy, Be Smart is a video by PlusOne for Soa Aids Nederland digital campaign. This marketing tool<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66],"tags":[10,9,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne<\/title>\n<meta name=\"description\" content=\"Be Sexy, Be Smart is a video by PlusOne for Soa Aids Nederland digital campaign. This marketing tool is a Platinum Winner in the 2016 Muse Creative Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/plusone-muse-digital-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne\" \/>\n<meta property=\"og:description\" content=\"Be Sexy, Be Smart is a video by PlusOne for Soa Aids Nederland digital campaign. 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