{"id":1117,"date":"2017-11-21T07:25:16","date_gmt":"2017-11-21T07:25:16","guid":{"rendered":"http:\/\/iaaawards.org\/blog\/?p=1117"},"modified":"2025-07-18T04:58:21","modified_gmt":"2025-07-18T04:58:21","slug":"arndtteunissen-corporate-design-muse","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/arndtteunissen-corporate-design-muse\/","title":{"rendered":"2017 Muse Creative Awards | St. Marien-Krankenhaus Corporate Design"},"content":{"rendered":"<h3>Healthcare Corporate Branding by Arndtteunissen<\/h3>\n<p>St. Marien-Krankenhaus corporate design by arndtteunissen GmbH, Germany is a Platinum Winner in the 2017 Muse Creative Awards.\u00a0The St. Marien-Krankenhaus GmbH is a regional healthcare company in the German city of Ratingen.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1118\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/05\/Muse-Awards_aqnayj9zrkn97f92.jpg\" alt=\"St. Marien-Krankenhaus Corporate Design by arndtteunissen GmbH, Germany\" width=\"2000\" height=\"987\" \/><\/p>\n<p class=\"winner_info_2\">Company : <a href=\"https:\/\/www.arndtteunissen.de\/\" class=\"external\">arndtteunissen GmbH<\/a><\/p>\n<p>Client : St. Marien-Krankenhaus GmbH<\/p>\n<p>Project Title : St. Marien-Krankenhaus Corporate Design<\/p>\n<p>Category : MARKETING BRANDING &amp; DESIGN | Corporate Identity<\/p>\n<p>Country : Germany<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1119\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/05\/Muse-Awards_fxmwsbhw8f5uubnu.jpg\" alt=\"St. Marien-Krankenhaus Corporate Design by arndtteunissen GmbH, Germany\" width=\"2000\" height=\"987\" \/><\/p>\n<h5>The Concept<\/h5>\n<p>In addition to the primary and secondary care hospital, the GmbH (limited liability company) also provides comprehensive inpatient care for the elderly in its retirement home and center. The company\u2019s offering of services also includes outpatient facilities in the associated health clinic.\u00a0The company requires a clear brand architecture to transparently communicate its structures &#8211; both internally and to the outside &#8211; that have grown over time. Its appearance should therefore also convey a positive feeling to the often anxious patients, visitors or residents, as well as to radiate warmth and confidence. All of St. Marien-Krankenhaus GmbH\u2019s institutions represent a place of assistance and provide a sense of security \u2013 they are places of refuge. In this context, the &#8220;Haus&#8221; (hospital and home) represents all these descriptions. Consequently, it becomes the central concept in the wording.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1120\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/05\/Muse-Awards_t040tu9xj5rpcuux.jpg\" alt=\"St. Marien-Krankenhaus Corporate Design by arndtteunissen GmbH, Germany\" width=\"2000\" height=\"987\" \/><\/p>\n<p>The institutes have the brand names \u201cSankt Marien Krankenhaus\u201d [St. Mary Hospital], \u201cSankt Marien Seniorenhaus\u201d [St. Mary Senior Citizen Home] and \u201cSankt Marien \u00c4rztehaus\u201d [St. Mary Health Clinic]. On the other hand, GmbH (limited liability company) is the umbrella brand parent superordinate to the sub-brands. The appearance is based on a soft, round form language. Such elements extend across the entire design from the company typeface and the icon all the way to the rounded corners in its printed media. The usage of a friendly palette of colors itself helps to communicate the brand\u2019s warmth. The umbrella brand has a warm gray palette. A separate color palette in yellow, apricot and blue is assigned to each of the sub-brands. All these features ultimately contribute to the sympathetic character of the brand. Not to mention, it ensures a high degree of recognition in the competitive field.<\/p>\n<p class=\"winner_info_info\">Visit\u00a0<a href=\"https:\/\/museaward.com\/winner\" class=\"external\">Muse\u00a0Creative Awards<\/a>\u00a0Winner Page\u00a0for more great works.<\/p>\n<p class=\"winner_info_info\">Advertising Awards\u00a0\u00a0| \u00a0Muse Awards\u00a0\u00a0| \u00a0Creative Awards\u00a0\u00a0| \u00a0Photography Awards\u00a0\u00a0| \u00a0Website Awards | \u00a0<a href=\"https:\/\/museaward.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Video Awards<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Healthcare Corporate Branding by Arndtteunissen St. Marien-Krankenhaus corporate design by arndtteunissen GmbH, Germany is a Platinum Winner in the 2017 Muse Creative Awards.\u00a0The St. Marien-Krankenhaus GmbH<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":41396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,405,66],"tags":[9,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2017 Muse Creative Awards | St. Marien-Krankenhaus Corporate Design<\/title>\n<meta name=\"description\" content=\"St. Marien-Krankenhaus corporate design by arndtteunissen GmbH, Germany is a Platinum Winner in the 2017 Muse Creative Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/arndtteunissen-corporate-design-muse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2017 Muse Creative 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