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Dune: Awakening, brought to life by Maverick Media and Funcom through the campaign "Creating Worlds from Book to Film to Game," transforms the iconic saga into an exhilarating new gaming adventure.
From its origins as a groundbreaking novel to its transformation into a cinematic masterpiece, the world of Dune has continually evolved, capturing the imaginations of fans across generations. Now, this iconic saga takes its next bold step into the gaming universe with Funcom's new MMO, Dune: Awakening. To celebrate this momentous release, Maverick has developed the micro-campaign “Creating Worlds – From Book, to Film, to Game,” offering a unique glimpse into the creative journey of bringing the vast and intricate world of Arrakis to life in a whole new way.
A collection of video assets, highlighted by a compelling 7-minute advertorial documentary, offers fans an exclusive behind-the-scenes look at the creation of Dune: Awakening. This narrative is driven by insightful conversations with Funcom’s Chief Creative Officer, Joel Bylos, and Greig Fraser, the Oscar-winning cinematographer of the Dune films.
By utilizing Unreal Engine 5 for both the film pre-visualizations and the entire game, Maverick skillfully captured the unique perspectives of these creative minds, weaving them into a story that reveals what fans can eagerly anticipate from the upcoming game.
From the very first frame to the last, the video captivates viewers with its superb storytelling, smoothly guiding them through the journey of how Dune: Awakening came to life. The audience is treated to an inside look at the creative process, skillfully narrated through engaging interviews and stunning visuals.
As each layer of development is revealed, there is a palpable sense of anticipation that begins to build, almost creeping up on the viewer. This rising excitement is carefully cultivated, drawing the audience deeper into the story of the game’s creation and leaving them eager for what’s next.
The collaboration between Maverick Media and Funcom proves to be a perfect match, resulting in a video that not only informs but also ignites excitement for the game’s release. Through their combined efforts, they have crafted a piece that masterfully plants the seeds of curiosity and thrill in the minds of viewers. It’s a dual endeavor that has worked spectacularly, creating a buzz that resonates long after the video ends, making Dune: Awakening, a highly anticipated addition to the gaming world.
Despite the obstacles presented by the 2023 SAG Writers Strike, the Maverick team rose to the occasion, delivering a highly praised asset that exceeded expectations—both on time and within budget. Their commitment to excellence was matched by a forward-thinking approach to sustainability, ensuring that the micro-campaign captivated global audiences and also aligned with eco-friendly practices. This dual focus on creativity and conscientious production highlights Maverick’s innovative spirit, proving that compelling storytelling and environmental responsibility can go hand in hand, setting a new standard in the gaming industry.
With the immense excitement surrounding Dune and its legendary status in both literature and film, Maverick Media and Funcom have crafted something truly monumental with Dune: Awakening. This project stands as a remarkable achievement that will undoubtedly be referenced for years to come, together with its vision and creativity that went into its creation. The gravity of what they have accomplished is nothing short of spectacular, delivering an experience that not only honors the rich legacy of Dune but also sets a new standard for what fans can expect from the world of gaming. Their collaboration has resulted in a being a Grand Winner in the 2024 NYX Game Awards under the category of Game Original Content – Advertorial.
Credits
Entry Title: Dune: Awakening, Creating Worlds from Book to Film to Game
Entrant Company: Maverick Media
Client: Funcom
Winning Category: Game Original Content – Advertorial
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