Designing the Future: How Taoyuan is Shaping a Smarter, Greener City

Mayor Chang San-cheng: Taoyuan City is recognized as one of the six special municipalities in Taiwan and is characterized by its industrial growth momentum, humanistic values, and substantial potential for tourism development. Since assuming office, I've leveraged my prior experience in the technology sector to lead the city government in initiating major construction projects and fostering innovation.

My administration is focused on delivering advanced services to the public, enhancing various welfare measures, and exploring new opportunities within the realms of art, culture, and tourism, thereby enabling Taoyuan to emerge as a vibrant hub for a new smart technology capital.

In a contemporary urban environment, the interplay of advancements in intelligent technology, innovations in the industrial economic landscape, and a robust welfare system is complemented by the critical elements of cultural diversity and sustainable tourism. Our objective is to cultivate a city in which future generations take pride in their heritage and are inspired to safeguard and transmit its essence.

To revitalize regional tourism and enhance local cultural appreciation, the Taoyuan City Government has initiated the

"Taoyuan DA LUNG MEN Tourism Corridor” brand. This initiative strategically links Daxi, Longtan, and Shimen Reservoir while integrating five foundational concepts: mountain hiking, reservoir landscapes, the charm of historic towns, sports tourism, and family-oriented travel.

By employing innovative methodologies, we aim to refresh existing attractions and promote a diverse array of low-carbon tourism experiences.

In the digital age, electronic media and social platforms have become an essential parts of life, and people are increasingly accustomed to receiving information in visual formats. The activity “DA LUNG MEN Deity Mascot Stamp Collection Treasure Hunt” is inspired by the Chinese tradition of visiting temples during the Lunar New Year.

It creatively combines the designs of six deity mascots from temples along the route and uses the “Taoyuan Citizen Card App” to introduce an engaging digital stamp collection and redemption system. This innovation adds a fresh sightseeing experience to the annual festival.

Additionally, the “FEI LAI BOOK” pop-up brochure moves beyond traditional tourism publicity methods. It incorporates illustrations, origami art, on-site handicrafts, and interactive guided tours to provide visitors with a unique perspective on local attractions and cultural customs. This approach helps local stories to resonate more deeply with visitors.

The series of marketing promotions for the "Taoyuan DA LUNG MEN Tourism Corridor” tourism brand was jointly completed by the relevant departments of the Taoyuan City Government, as well as paper-cutting artists, illustrators, and local century-old temples. It is the result of cross-domain collaboration between the public and private sectors.

The process draws on each other's expertise and resource sharing, and sets a new example for the inheritance of Taoyuan's local culture and the promotion of tourism through innovative methods, leading the city's progress and sustainability.

In the future, we will continue to strengthen the horizontal relationships between units and work together with innovative thinking to create a more livable Taoyuan in an all-round way.

As times change, new developments may sometimes pose challenges to traditions; however, promoting and preserving natural and cultural heritage through forward-thinking or trend-aligned approaches has become essential.

To strike a balance between urban progress and sustainable development, we have integrated the concept of “Responsible Travel” into the branding and marketing of the “Taoyuan DA LUNG MEN Tourism Corridor.” The “DA LUNG MEN Deity Mascot Stamp Collection Treasure Hunt” utilizes digital interaction to promote traditional culture, guiding local development toward a sustainable future.

Meanwhile, the “FEI LAI BOOK” pop-up brochure invites the public to actively engage with local stories through interactive design, and is produced by an environmentally certified manufacturer, fostering both deep-rooted cultural appreciation and long-term sustainability for regional tourism and development.

The focus of this promotional project is the concept of "Responsible Travel" and the balance between urban advancement and sustainable development. By leveraging contemporary media consumption habits in the digital era, we aim to lower the barriers to public engagement.

Through immersive and interactive experiences, travelers are encouraged to both appreciate and help promote the natural and cultural heritage of the "Taoyuan DA LUNG MEN Tourism Corridor" while enjoying their visit. This approach is expected to generate positive outcomes for local development.

In recent years, the Taoyuan City Government has actively adopted technological governance. Through a thorough municipal reform and organizational transformation, the government has conducted a comprehensive evaluation of the city's software and hardware infrastructure, public services, and policy guidelines, resulting in significant optimization.

Additionally, efforts have been made to enhance the communication mechanisms between various governmental units, effectively dismantling barriers that previously hindered cooperation. This initiative allows for the seamless sharing of professional expertise and resources, which is a central focus of our ongoing efforts.

Furthermore, a series of marketing initiatives promoting the "Taoyuan DA LUNG MEN Tourism Corridor” tourism brand has been successfully executed by the relevant authorities within the Taoyuan City Government.

This collaborative endeavor involved the contributions of paper-cutting artists, illustrators, and local historic temples, exemplifying the benefits of cross-domain collaboration between the public and private sectors.

The Taoyuan City Government is dedicated to establishing a new urban environment characterized by advanced technology and smart city initiatives, while prioritizing humanistic care and robust tourism development.

This initiative aims to ensure that traditional cultural values are preserved and transmitted effectively across generations, despite the evolving dynamics of time and space. By fostering such an environment, the government seeks to safeguard and promote the recognition of this rich cultural heritage and its accompanying scenic beauty in a sustainable manner.

With the emergence of the artificial intelligence era, Taoyuan is actively enhancing the governance of its smart city by utilizing advanced technologies such as artificial intelligence, big data, and cloud computing. This strategic initiative aims to advance the city into a new developmental phase.

Taoyuan systematically integrates resources from various agencies across four principal domains: digital governance, smart living, smart industry, and digital empowerment. By effectively harnessing innovative technologies and analytical platforms, the city aims to bolster decision-making processes and increase the effectiveness of governance.

Receiving the Platinum Award at the TITAN Innovation Awards serves as a substantial endorsement of our innovative technological applications. Looking ahead, we remain committed to evolving in line with current advancements and applying innovative thinking to enhance the livability of Taoyuan in a comprehensive manner.

The marketing initiatives for the "Taoyuan DA LUNG MEN Tourism Corridor” tourism brand are the result of collaborative efforts between public agencies and private enterprises. This process relies on ongoing communication and brainstorming among diverse stakeholders.

The partners engaged in the design of marketing and promotional strategies also fulfill their routine responsibilities, enabling each interaction and meeting to contribute to a consensus. This outcome reflects the commitment of the team members involved.

While the endeavor to dismantle barriers between different units presented challenges, we progressively attained success by adhering to a shared vision. This collaborative approach serves as a model for fostering the preservation of Taoyuan's local culture and the advancement of tourism.

The integration of digital technology with innovative strategies for promoting traditional urban culture and existing attractions serves to not only reestablish traditional culture within the contemporary societal context but also to attract a greater number of individuals to partake in urban tourism in a novel manner.

This initiative effectively supports the objectives of cultural heritage preservation and the stimulation of a vibrant regional economy. Furthermore, it establishes a contemporary model for the preservation of Taoyuan's local culture and the advancement of its tourism sector.

In the context of rapid technological advancement, government agencies are increasingly integrating emerging technologies to facilitate smart governance and drive digital transformation. This integration encompasses the digitization of internal processes, innovation in external services, and the optimization of urban governance.

Artificial intelligence (AI) has emerged as a focal point of interest across various sectors. Consequently, the Taoyuan City Government has implemented related technologies to develop tools such as smart monitoring and security systems, intelligent customer service solutions, industrial data analysis platforms, and smart tourism dashboards.

These initiatives are designed to enhance administrative efficiency, improve the quality of public services, and foster sustainable urban development.

Through this experience and subsequent analysis, the Taoyuan City Government team has come to recognize that technology is not merely a detached instrument; rather, it serves as a facilitator for cross-domain collaboration, which acts as a catalyst for innovation.

By initiating efforts at the local level and transcending conventional frameworks, we can offer travelers an enriched experience of cultural nuances, thereby imparting greater narrative depth and warmth to the city while invigorating local culture.

Furthermore, adopting a global perspective for local marketing is increasingly regarded as a crucial trend in contemporary urban governance. This approach not only broadens external markets and enhances the city's reputation but also reinforces residents' sense of identity with their cultural heritage.

We look forward to engaging in knowledge exchange and collaboration with individuals or teams involved in the development of disruptive innovations.