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The 2025 French Design Awards brings together a distinguished panel of globally recognised experts, each contributing their expertise across interior, architectural, product, packaging design with new additions of conceptual, landscape and fashion designs.
Their collective experience and vision shape the competition, setting a high standard for creative excellence.
With submissions pouring in from across the world, these esteemed experts bring their keen eye and industry influence to set new creative benchmarks. Their dedication goes beyond aesthetics, championing innovation and sustainability to ensure design continues to inspire, evolve, and leave a lasting impact on a global scale.
Florian Seidl
Florian Seidl, based in Turin, is a creative force behind Lavazza’s design identity, shaping everything from espresso machines to award-winning packaging. As Creative Design Manager, he has redefined the brand’s visual and functional language, ensuring its products reflect both innovation and the essence of modern Italian design.
Before Lavazza, Seidl played a pivotal role in expanding the Fiat 500 lineup, bringing fresh perspectives to automotive design. His work continues to bridge aesthetics and functionality, elevating Lavazza’s presence globally while maintaining its deep-rooted heritage in craftsmanship and style.
Jeremy Smith
As the Design Director of Irving Smith Architects, Jeremy Smith practices a research-driven approach, shaping sensitive environments across Aotearoa New Zealand and beyond. His contributions to Architecture New Zealand highlight his influence in shaping critical discourse, while his role as a global juror in cities such as Berlin, Amsterdam, Lisbon, and Singapore brings a deep cross-cultural perspective to architectural evaluation.
While not practicing design, Smith is a dedicated educator and thought leader, delivering lectures worldwide to share his firm’s research and forward-thinking designs. His writings and international engagements reflect a commitment to advancing architectural excellence, fostering innovation, and enriching global conversations on design.
Lucho González
Lucho González, a seasoned publicist with a background in communication, marketing, and strategy, has spent over 15 years shaping the advertising landscape in Chile and Argentina. As the founder and Creative Director of Avión de Papel, he has built an independent agency recognized for its bold creative vision and award-winning campaigns. His leadership has propelled Avión de Papel to industry acclaim, earning prestigious titles such as “Agency of the Year” by Infonegocios and numerous accolades at international advertising festivals. He also serves on the Board of Directors of ACAP, contributing to the advancement of advertising excellence in Córdoba.
His work has been celebrated across national and global platforms, with campaigns featured in top media outlets and showcased at esteemed advertising festivals. Even amid the challenges of COVID-19, his creativity stood out in the "Creative Gallery" at Advertising Week JAPAC in New York, highlighting the resilience and innovation of the industry. As a frequent juror at renowned advertising competitions, his expertise continues to shape the future of creative communications worldwide.
The 2025 French Design Awards gathers some of the world's finest minds in the creative and design industry, forming the Grand Jury Panel. These inspiring leaders are representations of global design excellence.
If interested, submit a nomination today and be part of the Grand Jury Panel where your expertise will recognise the best designs across the world!
Explore the countless exceptional award-winners that have achieved the highest honour of design excellence in the French Design Awards!
