Interview with Lanny Hou, Beijing Location Space In Design Co., Ltd., China
August 5, 2021
Interview with Stu Bayley, Director at REALTIME, United Kingdom
August 6, 2021
Corona and Texas Longhorns are two names you never thought would be shoehorned together, but here we are!
Industry-wise, it's a little bit weird to see an alcoholic beverage pair with a high intensity sport that revolves around beating the other guys to the finish line aggressively.
To remedy this seemingly poor pairing, both Corona and Texas Longhorns decided to introduce custom sneakers that will definitely surprise even the most avid sneakerhead out there.
The partnership is simple: you as a fan will have a chance to win a pair of Corona x Texas Longhorn shoes designed by Jake Danklefs.
The campaign is available for 12 winners, and its PR unboxing video campaign is amazing! Utilizing the already-famous ‘unboxing’ approach, sports influencers and sneakerheads can have a sneak peek of what this iconic shoe has to offer.
The marketing campaign to shake both brands up positively is received well, with sales for both brands going up 24% and receiving shares, likes, and more from everyone.
With a successful collaboration like this, these pairs of shoes will be sold for a hefty price years after this due to its rarity. Kudos to Groove Jones and Constellation Brands for this great campaign!
Credits
Name: Corona and Texas Longhorns Horns Up Limes In Custom Sneaker
Company: Groove Jones
Developer: Constellation Brands, Inc.
Marketing campaigns should be simple, easy to access, and has great brand language that can be easily translated by the audiences. View the winners of the NYX Video Awards to find out more!
