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Christina Fong

Christina Fong, a designer from Hong Kong now based in Los Angeles, channels her early love for craftsmanship into contemporary resortwear rooted in sustainability and modern elegance. Her work reflects this blend, creating pieces that feel both unique and timeless.

1Congratulations on your achievements in the MUSE Creative Awards! Could you start by introducing yourself or your agency? Can you also share a bit about your journey into your current industry?

I’m Christina Fong, a contemporary and resortwear designer born and raised in Hong Kong and now based in Los Angeles. My journey into fashion began with my grandmother, who taught me how to sew, sparking my love for craftsmanship.

With a strong focus on sustainability, I’ve designed for brands like Cult Gaia, creating pieces that blend effortless elegance with modern versatility.

2What inspired you to submit your work for this competition, and what does winning mean to you personally and professionally?

I wanted to challenge myself and share my work with a wider audience. The MUSE Creative Awards celebrate innovation and creativity, so it felt like the perfect opportunity to showcase my designs.

Winning this award is incredibly meaningful to me. Personally, it’s a reminder of how far I’ve come on my journey. Professionally, it’s an honor to have my work recognized on such a global platform—it motivates me to keep pushing the boundaries of fashion.

3Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today’s industry?
My success comes from being open to learning and never giving up. Fashion is always evolving, and I believe staying curious and adaptable is key to growth. Having lived in Hong Kong, the UK, and now Los Angeles, I draw a lot of inspiration from travel and different cultures. My work reflects this blend, creating pieces that feel both unique and timeless.
4What do you believe set your project apart in such a competitive field? Were there specific elements or strategies that made it shine?

I believe what set my project apart was its deep cultural inspiration, combined with a fresh, modern approach to resortwear. I drew from traditional Hong Kong gates and the iconic red, white, and blue patterns found on everyday bags there. By translating the gate pattern into a unique eyelet design, I created something that feels both distinctive and wearable.

This fusion of heritage and contemporary style made the project stand out—it’s not just visually striking but also tells a meaningful story through design.

5Every project has its challenges. Can you share a significant obstacle you faced during this process and how you overcame it?

One of the biggest challenges was perfecting the laser-cut details. I had to test multiple fabrics to find the right one that could handle the precision of laser cutting while still maintaining its structure and softness for resortwear.

It took a lot of trial and error, but through experimentation and problem-solving, I found a material that worked beautifully. Overcoming this challenge made the final design even more special, as every detail was carefully refined to achieve the perfect balance of craftsmanship and wearability.

6Winning an award of this caliber often brings recognition. What do you hope this achievement will mean for your career, your team, or your agency in the long run? Have you already noticed any changes or opportunities arising from this recognition?

Winning this award is such an honor, and I hope it opens new doors for my career. Recognition like this validates my work and pushes me to keep evolving as a designer.

In the long run, I hope it leads to more collaborations and opportunities to showcase my designs on a larger scale. It’s also been a great way to connect with other creatives and industry professionals. I’ve already noticed increased interest in my work, and I’m excited to see where this recognition takes me next.

7What has the reaction been from clients, audiences, or stakeholders about your winning entry? Any feedback or memorable moments that stand out?

The reaction has been incredibly positive! People have really connected with the cultural inspiration behind the design, especially the way I reinterpreted traditional Hong Kong elements into a modern resortwear piece.

One of the most memorable moments was hearing from people who recognized the red, white, and blue pattern from their own childhoods—it sparked nostalgia and appreciation, which was so rewarding. The recognition has also led to exciting new conversations and opportunities, and I’m grateful for the support and enthusiasm surrounding my work.

8For those aspiring to achieve similar success, what advice would you offer to help them not only thrive in their industries but also craft compelling, award-worthy entries? Are there specific practices, mindsets, or strategies you believe are key?

My biggest piece of advice is to stay curious, keep learning, and never give up. Success doesn’t happen overnight—it comes from persistence and a willingness to experiment and grow.

When it comes to creating award-worthy work, I think it’s important to have a strong point of view. Find inspiration in your own experiences, culture, or surroundings, and translate that into something unique. Attention to detail and craftsmanship also make a huge difference.

Most importantly, believe in your vision. If you’re passionate about your work, that authenticity will shine through and connect with others.

9The creative industry is constantly evolving. How do you view these changes, and where do you hope to position yourself in the future?

The creative industry is always evolving, and I see these changes as opportunities to innovate. Sustainability, technology, and cultural storytelling are becoming more important than ever, and I want to continue designing with these elements in mind.

In the future, I hope to be recognized not only for my designs but also for my commitment to sustainability. I want to create pieces that are both innovative and responsible—blending heritage with modernity while contributing to a more conscious fashion industry.

10Entering awards can be daunting for many, especially those just starting out. What would you say to individuals who have limited experience, or are hesitant to showcase their work in competitions? How can they build confidence and see the value in participating?

I know putting your work out there can be daunting, but growth comes from stepping outside your comfort zone. Competitions aren’t just about winning—they’re a chance to gain exposure, refine your vision, and build confidence.

Believe in your work and take the leap. You never know what opportunities might come from it!

11Creativity thrives on community. What message would you like to share with fellow creatives, marketers, and advertising professionals?
Creativity is always stronger when we support and learn from each other. Stay open, keep pushing boundaries, and don’t be afraid to share your unique perspective. Let’s continue to lift each other up and inspire new ideas together.
12Winning is a team effort in many cases. Is there someone or a group of people you’d like to dedicate this achievement to, and why?

This achievement is not just mine—it’s a reflection of the support and inspiration I’ve received along the way. I’d love to dedicate it to my grandmother, who first taught me how to sew.

I’m also incredibly grateful to the teams I’ve worked with, the mentors who have guided me, and the friends and family who have always believed in me. Their support and encouragement mean everything.

13If you could describe your award-winning entry in one sentence, what would it be and why?
My entry reimagines traditional Hong Kong gate patterns and red, white, and blue textiles into a unique resortwear design that blends cultural heritage with modern craftsmanship.
14Finally, what’s next for you? Any exciting projects or upcoming goals that you’d like to share with us and the audience?
I have some exciting new opportunities in different areas that will challenge me and push me as a designer. I’m looking forward to exploring new techniques, sustainability, and cultural storytelling in fresh ways while continuing to grow creatively.

Winning Entries

SOLEIL | 2025

Christina Fong

Christina Fong, a designer from Hong Kong now based in Los Angeles, channels her early love for craftsmanship into contemporary resortwear rooted in sustainability and modern elegance. Her work reflects this blend, creating pieces that feel both unique and timeless.


Explore the journey of Abdullah Al-Ahmari, the Platinum Winner of the 2025 MUSE Creative Awards. He’s the CEO of the Saudi Konoz initiative, guiding stories that reflect Saudi Arabia’s rich culture and diversity. With a background at MBC and the Ministry’s Communication Center, he brings seasoned storytelling expertise to content that resonates both locally and globally.

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