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Groove Jones Crafts a Groundbreaking WebGL Playground for Toyota
Step into the driver's seat of automotive innovation with Toyota's revolutionary 2023 Crown - but not just any test drive. Buckle up for a fully immersive, 3D virtual tour, unlike anything you've seen before.
Unveiling the Crown Jewels: A Feast for Your Senses
Crafted by the visionary minds at Groove Jones, this WebGL masterpiece transcends the limitations of a screen. Imagine a silk veil gently lifting, revealing the sleek curves and dynamic lines of the Crown in exquisite detail. Every inch is yours to explore:
- Customize your dream Crown: Select your preferred trim and revel in a kaleidoscope of color options.
- Peer into the soul of the machine: Explore the powerful hybrid engine and cutting-edge safety features under the hood.
- Step into a sanctuary of luxury: Glide through the plush interior, marveling at the meticulous craftsmanship and intuitive technology.
Interactive Playtime: Where Technology Meets Desire
Forget passive browsing. This virtual tour is an interactive playground, bursting with captivating touchpoints. Click and discover: Each highlighted feature unfolds into a captivating story, revealing the Crown's hidden gems and innovative prowess. Spin, tilt, and explore: Take the Crown for a virtual spin, admiring its commanding presence from every angle. Seamless transitions: Switch between a bustling city street and a serene showroom setting with a simple switch, immersing yourself in the Crown's diverse personalities.
Beyond the Screen: A Glimpse into the Future of Automotive Experiences
Toyota's innovative virtual tour transcends a marketing tool, showcasing the potential of future automotive experiences. By harnessing technology and creativity, it fosters a stronger connection between drivers and their cars.
Credits
Entry Title: Toyota Crown Virtual Tour
Entrant Company: Groove Jones
Client: Toyota Motors North America
Winning Category: Website & Mobile Sites - Best Use of Emerging Technology
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