Advertising Award | Longines- The Gift Wins 2017 GlobalTrend Awards
January 3, 2018Music Video Production by Mert Kizilay Wins 2016 Vega Digital Awards
January 8, 2018Leveraging Upon Online Video in Restaurant Marketing
Black Bar and Grill is a promotional restaurant video by Benchmark Media for The Star. This video is the 2017 Vega Digital Awards Canopus Winner.
Company : Benchmark Media
Client : The Star
Project Title : Black Bar and Grill
Category : Online Video | Food & Beverage / Restaurant (New)
Country : Australia
The Star aims to increase awareness of their F&B offering. As it gains greater recognition, it would help them in driving conversion and increase average spend per visit amongst existing customers on-property (via on-property channels). The marketing of their restaurant through video could encourage trial and future brand advocacy amongst a new customer base (via digital channels). Besides, it could help to drive engagement across social channels by seeding engaging video content.
