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Modelo's mural for Dia de los Muertos brings the Day of the Dead to life!
The Day of the Dead (Dia de los Muertos) is a day that celebrates life and remembering your dead loved ones. For Modelo and Groove Jones, it is one way to celebrate the day and promote Modelo's crisp tasting beer!
Interested to know more? Come check out this NYX Awards's Grand Winner award-winning entry here:
The large painting features marigolds, candles, and a woman holding an ice-cold Modelo Especial, where many passer-by can use their mobile phones to bring the static image to life.
The talented people from Groove Jones created the sights and sounds that will sound authentic to all the audiences while keeping the Modelo brand as the main point of focus.
The campaign is also supported with other smaller print pieces, like posters, coasters, and many more. It is truly a masterpiece of a campaign, and we know you are definitely to be as in awe as we are now!
Credits
Name: The Modelo Dias de los Muertos AR Mural
Entrant Company: Groove Jones
Client's Name: Constellation Brands, Inc.
Category: Design & Print, Point of Purchase
Want to see more award-winning ideas such as this? Come take a look at the Winner's Page on NYX Marcom Awards now!
