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Instead of following down a path that many has travelled before in marketing medicare coverage, the two brands banded together to forge a new path!
Baby Boomers are not slowing down and are prime examples of confidence and thirst for life but many medicare coverage industries are marketing their services depicting baby boomers who came from yesteryear where their day is filled with doing nothing. That does not seem to be the case of HERO Marketing and Kaiser Permanente.
HERO Marketing was entrusted by Kaiser Permanente to dive into the modern Boomer mentality and began venturing in various themes that would echo in agreement with today’s older adults. They later strategized a campaign that would focus primarily on an educational landing page hub and the rest of the content was tailored based on the responses of site visitors on what they were most interested in these coverage.
The American based marketing company also pitched a range of varying marketing tactics to Kaiser Permanente that had never been tried before including original pre-roll, steaming audio ads and more! The clients were overjoyed with the success of the campaign and will now focus on creating more engaging content that would take place in the coming year.
The successful campaigned spearheaded by HERO Marketing was awarded the Grand Winner of the 2022 NYX Marcom Awards under the category of Integrated Marketing – Business to Consumer.
Credits
Name: Kaiser Permanente Medicare Mid-Funnel Campaign
Company: HERO Marketing
Winning category : Integrated Marketing – Business to Consumer
Read all about the marketing titans of the 2022 NYX Marcom Awards here!
