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October 30, 2017Did you ever give any thought to the fact you never switched banks in your entire life? You are not alone, as the – Creature of Habit can be an example for all of us. The animation, a production by Ambassadors is a Platinum Winner for the Animation Awards category in the 2017 Muse Creative Awards.
Company : Ambassadors
Client : ASN Bank
Project Title : Creature of Habit
Category : Video | Animation
Country : Netherlands
The Concept
ASN Bank changes up the financial world with their new campaign. They demonstrate in a playful way how money can actually make you happy. The financial world is all too often represented in a cliche image. This gives ASN Bank enough reason for to change it to a more contemporary image. The story of the Creature of Habit is honest and the voice over takes you back to those dreamy bed time stories.
Koert van de Ploeg, Colourist at Ambassadors describes it as – an ordinary looking forest where nothing is what it seems to be. “Together with Vincent Lammers I worked on keeping a certain realism within a fictive world. By thickening the canopy within the forest we emphasise the darkness surrounding the Money Badger, but at the same time adding light streaks and spots to sympathise with the Creature of Habit. Together with the whole team we came to a unique balance between light, dark and colour while retaining a realistic concept”
The Idea
The realistic fabric furs, emphasises the tangibility of the characters which accentuates their primary characteristics. “The Creature of Habit wears a woollen sweater, where the Money Badger wear a tie and is made of a striped flannel suit fabric” explains Lammers. This contradiction is also very audible in the music which makes a combination between a playful and a serious tone. “The music needed a severe sound that has a lively translation on screen”, explain Sebastiaan Roestenburg, Founding Partner and Composer at Ambassadors. “So I started looking for sounds that triggers the imagination like the melody of the Celeste piano. It instantly take you to a fable world”.
The film, a masterpiece with an extensive eye for detail, is also very apparent in the animation. Watch Creature of Habit here!
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