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A Blend of Heritage and Modernity: Capturing the Essence of China's Natural Bounty
This inspiring packaging design, "HLJ 9 & 18 Natures of China", was created by taking inspiration from the vast and breathtaking forests and snow-covered plains found in Heilongjiang, China. This collection of nutritional health products, encompassing deer antler slices, snow frogs, bear gall powder, and Tigers Blessing Health-preserving Wine, embodies a unique blend of heritage and modernity.
A Visual Feast: Symbolic Colors and Line Sketches Tell the Story
Each product boasts a distinct personality, reflected in its symbolic color palette. Deer antler slices are adorned in a majestic earthy tone, while snow frogs shimmer in cool, refreshing aqua. Bear gall powder exudes a sense of power with its deep amber hue, and the Tiger's Blessing Health-preserving Wine radiates warmth with a ruby red. These colors, coupled with the dominant line sketch design, create a visually captivating narrative that speaks to the product's natural essence and premium quality.
Beyond Aesthetics: A Design Philosophy for Clarity and Information
The design philosophy prioritises clear communication. The product name, written in a calligraphic style, adds a touch of elegance and reinforces the brand's cultural roots. The straightforward presentation of the product form ensures instant recognition, while the consistent design style across the collection fosters brand identity and memorability.
A Global Appeal: A Design that Resonates Beyond Borders
While drawing inspiration from its local heritage, the "HLJ 9 & 18 Natures of China" packaging design transcends geographical boundaries. The use of universal visual elements and a focus on clarity make it relatable to a global audience interested in premium packaging that celebrates nature's bounty.
Credits
Entry Title: The HLJ 9 &18 Natures of China
Entrant Company: Shanghai Marketing Service Consultancy
Winning Category: Packaging Design - Limited Edition
Experience a symphony of art, music, and technology that elevates everyday living. "Exclusive Aesthetics" transcends design, transforming your home into a haven for relaxation, reflection, and cultural appreciation.
