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These campaigns will surely change what you think of these TV shows.
Sponsored by the International Awards Associate (IAA)
In the modern world, we use social media to garner information and share news at an unlimited capacity, so it comes as no surprise that using social media as a tool to reach different audiences worldwide is commonplace now.
Because of this, we want to show you lot some of the best social media campaigns done by h.5 agency, especially when it comes from some of your favorite shows on Netflix.
Winning the Platinum Winner each in the 2019 MUSE Creative Awards, these four social media campaigns are truly spectacular. Take a look and be captivated:
1. BoJack Horseman
BoJack Horseman is one of the most critically acclaimed series in the Netflix catalogue, and Netflix attempted to subvert expectations of how to reveal the release date of Season 5 of BoJack through the titular character living his best life in the fictional Hollywoo. Check out these pics!
Netflix also jumped in for real-time engagement with BoJack arguing about the announce, even bringing in Jack Dorsey and Reed Hastings through fake texts. Fans actually went wild, with the tweet accumulating 6.5M impressions, 250K engagements, and soaring to the top of Reddit, racking up +18K upvotes. It's one of the most unique ways to grab attention, and we at muse.world love it!
Find out more about BoJack Horseman's social media campaign here!
2. 13 Reasons Why
One of the most controversial shows in the catalogue, Netflix's 13 Reasons Why is a show full of mysteries, doubts and life lessons, so how does Netflix engage the viewers into attention?
By using Instagram, of course!
Creating Instagram accounts for each fan favorite character in the show, the characters were posting in real time and each feed was filled with easter eggs, teasing about the upcoming season and driving maximum followers their way.
Just like that, they have accumulated an amazing 3.6M cumulative followers, over 2M total engagements, and over 1.4M IG story views - all of this through a fan owned initiative. Heck yeah!
Find out more about 13 Reasons Why's social media campaign here!
3. Altered Carbon
One of the most expensive series Netflix has ever created, Altered Carbon is sci-fi at its best. However, how will the streaming giant attract more viewers to this show?
The answer: create a fake evil corporation!
Netflix formed a company, Psychasec, at CES, where it was the most buzzed about booth in the event. By using Instagram and the Internet, many of the guests can find out layered easter eggs and files related to the show, allowing them to engage the audience in a truly sci-fi way, alongside memes and funny videos that many others can share. I wish I was there to witness this glorious booth in action!
Find out more about Altered Carbon's campaign here!
4. The Haunting at Hill House
Bone chilling and horror at its core, The Haunting of Hill House is one that many will never forget watching.
However, as the series revolves around flashbacks and the present, it may confusing for many to watch. This campaign, however, makes it easier for viewers to catch the series without feeling confused:
By engaging the audiences with stories stemming from the characters in the series through social media like Reddit or Facebook, the audience can then understand the tragic stories and what will they be expecting when they boot the series up. As of December 2018, the show became the third most Googled TV series in the US, amassed +575K followers, 1.6M engagements, 10.5 million video views, and 127M impressions across all socials.
Find out more about The Haunting of Hill House's social media campaign here.
If you have a social media campaign that you'll love to show here on muse.world, do contact me at andy@iaaawards.com, and we will definitely come up with some amazing ways to showcase your ideas!
