1Congratulations on your achievements in the TITAN Brand Awards ! Could you start by introducing yourself or your agency? Can you also share a bit about your journey into your current industry?
I am Omar Almoteq, Co-Founder and Creative Director at OSTUDIO, an independent Saudi agency focused on building exceptional visual identities and providing strategic design solutions based on a deep understanding of the market and culture.
My journey in design started with a passion for changing how people interact with brands, and it extended to founding Ostudio with the goal of creating a visual impact that leaves a lasting impression.
2What inspired you to submit your work for this competition, and what does winning mean to you personally and professionally?
The motivation was clear: we want to put Saudi projects on the global design map. Winning the TITAN Brand Awards is not only recognition for our team but also proof that bold ideas coming from our region have a place in international arenas.
3Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today’s industry?
Midnight didn’t start with chicken; it started with “late-night hunger.” We wanted to create a restaurant that mirrors an emotional experience, where eating becomes an emotional act.
As for Blanco, it was an exercise in purity and simplicity, where we drew the identity from the name of the project itself; every element had to be pure, direct, and without visual noise. Both projects reflect our understanding that design is not just form, but feeling and experience.
4What do you believe set your project apart in such a competitive field? Were there specific elements or strategies that made it shine?
In Midnight, the story was the hero; we combined elements from abandoned train stations with the atmosphere of the night to create a sense of solitude and comfort simultaneously.
In Blanco, the boldness was in the simplicity, in deciding not to overdo it, and allowing the product to “breathe.” Both projects were born from a strong strategy and a design that speaks to the senses.
5Every project has its challenges. Can you share a significant obstacle you faced during this process and how you overcame it?
The biggest challenge was convincing the client that the design shouldn’t resemble the “familiar.” It took deep sessions of persuasion and visual presentation, but when the client saw the full impact of the identity, they realized that distinction doesn’t come from repetition.
6Winning an award of this caliber often brings recognition. What do you hope this achievement will mean for your career, your team, or your agency in the long run? Have you already noticed any changes or opportunities arising from this recognition?
Winning such awards opens many doors. We noticed increased interest from brands looking for unconventional solutions, and Ostudio began to be recognized as an agency that challenges the rules, not follows them. This gives us even greater responsibility to continue innovating.
7What has the reaction been from clients, audiences, or stakeholders about your winning entry? Any feedback or memorable moments that stand out?
Clients felt proud, especially since the identities didn’t just garner local admiration but also resonated globally. One of the most memorable moments was when a client said, “You didn’t design a logo; you designed a story that’s being told”.
8For those aspiring to achieve similar success, what advice would you offer to help them not only thrive in their industries but also craft compelling, award-worthy entries? Are there specific practices, mindsets, or strategies you believe are key?
Don’t design for the sake of winning, design to make an impact. Understand the project, ask “why?” more than “how?”, and build a strategy before opening any design software. The awards will come, but the real value lies in changing the way the audience thinks.
9 The creative industry is constantly evolving. How do you view these changes, and where do you hope to position yourself in the future?
We’re living in an era where AI and digital experiences are reshaping the industry. We believe the future will belong to those who integrate technology and human stories, and that’s the space we aspire to occupy.
10Entering awards can be daunting for many, especially those just starting out. What would you say to individuals who have limited experience, or are hesitant to showcase their work in competitions? How can they build confidence and see the value in participating?
Start. Don’t wait for perfection. The act of applying itself is an important exercise that will help you assess your work from a global perspective. Every submission is a step toward maturity and confidence.
11Creativity thrives on community. What message would you like to share with fellow creatives, marketers, and advertising professionals?
We are not competing with each other; we are building together. Every successful designer opens a path for others. Let’s continue supporting each other and show the world that our region is full of creatives capable of making a real difference.
12Winning is a team effort in many cases. Is there someone or a group of people you’d like to dedicate this achievement to, and why?
I dedicate this win to my team at OSTUDIO, the designers, strategists, and everyone who believed that design has a greater role than just “looking good.” And to the clients who allowed us to venture.
13If you could describe your award-winning entry in one sentence, what would it be and why?
Midnight: “A restaurant that doesn’t just serve food, but offers an unforgettable experience”
Blanco: “The identity that learned to say a lot… in silence”.
14Finally, what’s next for you? Any exciting projects or upcoming goals that you’d like to share with us and the audience?
We are currently working on projects that push the boundaries of sensory and experimental design, including two brands in the coffee and retail sectors that will be presented in an unprecedented way in the Saudi market, as well as several real estate projects where we’ve won for the best engineering company in Saudi Arabia, which will showcase its identity and strateagy soon.
