1Congratulations on your achievements in the NY Digital! Could you start by introducing yourself or your agency? Can you also share a bit about your journey into your current industry?
My name is Yachan Yuan, and I am a visual designer and VFX artist. I hold an MFA in Visual Effects from SCAD and an MA in Collaborative and Industrial Design from Aalto University. My journey into immersive media began with a passion for visual storytelling across cultural boundaries. I explore the intersection of digital technology, poetic symbolism, and sensory experience—particularly where visual design serves as a bridge between personal memory and collective myth.
2What inspired you to submit your work for this competition, and what does winning mean to you personally and professionally?
I submitted Let it Grow to share a quiet yet resonant exploration of myth, environment, and emotional rhythm. Winning this award is deeply meaningful; it signals that slower, immersive, and culturally grounded works can find their place in today’s fast-paced digital landscape.
3Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today’s industry?
Let it Grow was inspired by the Finnish Sami myth of “Revontulet,” the fire of the fox, where auroras are imagined as sparks from a magical fox's tail. I wanted to reflect on how myth and nature intertwine in Northern European culture and how visual space can invite audiences into a meditative cycle of light, sound, and energy.
4What do you believe set your project apart in such a competitive field? Were there specific elements or strategies that made it shine?akak
What set this project apart was its cultural depth and poetic restraint. Rather than relying solely on interactivity or dazzling effects, I used circular projection, soundscapes, and symbolic imagery to create a ritual-like environment. It invited viewers to lie down, gaze upward, and enter a contemplative experience—much like observing the real aurora beneath the Arctic sky.
5Every project has its challenges. Can you share a significant obstacle you faced during this process and how you overcame it?
Building a dome-based projection environment with limited resources was a significant challenge. I constructed the dome myself using geometric modeling and paper/cardboard structures, ensuring both stability and projection clarity. The key was embracing simplicity and finding the right balance between engineering and aesthetics.
6Winning an award of this caliber often brings recognition. What do you hope this achievement will mean for your career, your team, or your agency in the long run? Have you already noticed any changes or opportunities arising from this recognition?
This recognition affirms the value of integrating mythology, cultural storytelling, and immersive media. It encourages me to continue exploring these themes and to deepen my practice in creating meaningful, sensory-rich experiences.
7What has the reaction been from clients, audiences, or stakeholders about your winning entry? Any feedback or memorable moments that stand out?
The level of emotional engagement from audiences has been truly surprising. Some viewers described feeling a deep sense of calm or even spiritual comfort while experiencing the piece. What moved me most was that even those from vastly different cultural backgrounds resonated with the work’s essence and underlying message.
8For those aspiring to achieve similar success, what advice would you offer to help them not only thrive in their industries but also craft compelling, award-worthy entries? Are there specific practices, mindsets, or strategies you believe are key?
Let your curiosity lead, and tell the story from your life with as much care as you put into the visuals themselves—the authenticity will stand out.
9The creative industry is constantly evolving. How do you view these changes, and where do you hope to position yourself in the future?
As immersive media evolves, I hope to position myself at the intersection of cultural memory and new media. I believe there’s room for poetic, reflective, and research-driven storytelling even in fast-paced life. My goal is to create environments that are not just visually stunning, but emotionally resonant and culturally meaningful.
10Entering awards can be daunting for many, especially those just starting out. What would you say to individuals who have limited experience, or are hesitant to showcase their work in competitions? How can they build confidence and see the value in participating?
The act of entering is itself a form of self-recognition, and you never know who your work might quietly speak to. Confidence grows with participation.
11Creativity thrives on community. What message would you like to share with fellow creatives, marketers, and advertising professionals?
Let’s build spaces—both physical and digital—where experimentation, slowness, and reflection are celebrated alongside innovation.
12Winning is a team effort in many cases. Is there someone or a group of people you’d like to dedicate this achievement to, and why?
This piece is dedicated to the Sámi people whose myth inspired it, and to all communities who view nature not as scenery but as kin.
13If you could describe your award-winning entry in one sentence, what would it be and why?
It is a meditative aurora dream where myth, light, and soul quietly unfold in the sky above you.
14Finally, what’s next for you? Any exciting projects or upcoming goals that you’d like to share with us and the audience?
I’m currently developing a new AI-driven short film that continues my exploration of cross-cultural expression. I also plan to exhibit internationally and take on more creative direction roles in experimental and immersive projects.