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Through their collaboration, Gatorade and Work & Co delivered a dynamic, custom-designed website that highlights both personalization and ease of use for online shoppers.
E-commerce has transformed the way society shops, turning websites and mobile sites into vibrant marketplaces that are just a tap away. Whether browsing for the latest trends or snagging daily essentials, the convenience of online shopping has reshaped consumer habits, making it easier than ever to connect with products from around the globe. These platforms offer personalized experiences, dynamic visuals, and intuitive interfaces that keep customers coming back for more. As technology evolves, the future of e-commerce promises even more innovation, ensuring that the digital marketplace remains as exciting as ever.
Work & Co partnered with Gatorade to design, build, and launch a reimagined website centered around personalization and driving conversions. A standout feature of the site is a fully customizable 3D bottle builder, allowing users to tailor their own products—whether it’s jugs, towels, or other gear—while effortlessly integrating with the custom CMS.
This new CMS provides enhanced flexibility, enabling Gatorade to easily manage and update content. To further elevate the experience, Work & Co directed the creation of over 3,000 images and videos, establishing the site as the go-to destination for both learning about and purchasing Gatorade products.
The newly launched Gatorade site offers an expanded selection of products, going beyond the classic bottle to include powders, pods, tablets, and more. Drawing inspiration from the vibrant colors of Gatorade flavors, the site’s dynamic design captivates users. A standout feature is the 3D customizer, which allows visitors to personalize bottles, jugs, and towels by selecting colors, patterns, adding names, and viewing product details and reviews—all with ease. This interactive experience has quickly become a hit, with the main customizable bottle selling out twice in the weeks following the launch.
The results following the launch further highlight its success. Gatorade experienced a remarkable 45% boost in conversions within just a month, along with a 17% rise in shopping activity and product views, and a 40% drop in checkout abandonment. This impressive outcome is a testament to the determination and expertise of both teams involved. Their collaborative effort and deep understanding of the project’s goals were flawlessly executed, making the launch a standout achievement for the brand.
Their collaborative efforts paid off in a significant way, culminating in Gatorade’s website being honored with a prestigious Platinum award under the Website & Mobile Sites - E-Commerce category at the 2024 Vega Digital Awards. The award highlights not only the innovative design and functionality of the site but also the strategic approach taken to enhance user engagement and shopping experience.
By integrating features such as the 3D product customizer and crafting a more personalized, streamlined journey, the site managed to capture the essence of Gatorade’s brand while driving impressive results. The recognition underscores the dedication, creativity, and expertise that both teams brought to the table, proving that their vision for a future-forward e-commerce platform was not only well-received but truly a game-changer in the digital space.
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